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Previews: Review 'If Silicon Valley doesn't read this book, we're all ****ed.' - Doug LeMoine, Managing Director, Cooper “An irreverent, crazy tirade. So why should you read this book? Because irreverence is precisely what is needed today to get us out of the rut of bad, unintelligible, frustrating design. Because the book is funny, caustic, and insightful. So next time you are feeling low, just open the book to some random page and read for a few minutes. You will start smiling, laughing, and learning. A great cure for all that ails you. Why read this book? Well, because I told you to.” -Don Norman, Design Lab, University of California, San DiegoAuthor of The Design of Everyday Things, Revised and Expanded “In this amusing, smart, and brave case against our screen-based world, Golden Krishna reinforces his position as one of the world’s foremost thinkers of user experience design.” - Martin Thörnkvist, Conference Director, The Conference by Media Evolution “This essential book will hopefully mark the moment in history when we say ‘ENOUGH!‘ to screen saturation and usher in a more meaningful co-habitation with technology.” - Kevin Farnham, Founder of Method and Co-Author of Experience Design: A Framework for Integrating Brand, Experience, and Value 'A mind-bending, thoughtful, life-affirming and sure-to-be-controversial manifesto about how we might significantly change our relationship to the technology that surrounds us.' - Dave Gray, Author of The Connected Company and Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers 'Krishna's book is written in a very colloquial and accessible style; at times it reads more like a great argument in a Silicon Valley coffee shop, long after closing time, at a table covered in diagrams scribbled on paper napkins. But that's exactly what makes it worth reading. It's not bland theory, but a lively tale well told by someone with deep experience in the field of user experience design.' - PC Magazine Read more About the Author For years, designer Golden Krishna has been behind the scenes, solving technology problems for companies from startups to Fortune 50. He’s currently a Senior UX Designer at Zappos Labs, where he works in a small group dedicated to creating new, delightful experiences for Zappos. Previously, he worked at a Samsung innovation lab, designing and building the near future of consumer electronics. He began his career working at the world-renowned design consultancy Cooper in San Francisco. Read more

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