Von Anthony Pazcoguin
Digital Arts & Design
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Let's work together! Reach out to pazcoguindesigns@gmail.com or hit
Design Recognized!
Design Recognized!
My design has been chosen as one of the TOP 10 WINNERS in the CMF Watch Pro competition. (March 2024)
Out of a mind-blowing 2,000+ entries from all over the world, my design stood out! Huge thanks to the judges for recognizing my creativity.
DG Watchface
DG Watchface
Concept : Inspired by the information-rich digital gauge clusters of the 1980s cars, DG prioritizes clear and efficient data display at a glance.
Features : Dashboard-style
Interface : Battery life is represented as a fuel gauge, while steps function as an odometer.
The pedometer automatically adjusts its "full" point based on your daily step goal.
The design I made for CMF Watch Pro is now live and available to download on the CMF app
The design I made for CMF Watch Pro is now live and available to download on the CMF app
CMF by Nothing is a sub-brand of the tech company Nothing, known for its design-focused approach to consumer electronics. CMF, which stands for "Color, Material, Finish," emphasizes high-quality design and craftsmanship while offering more affordable products compared to Nothing's primary lineup. This sub-brand aims to make well-designed technology accessible to a broader audience without compromising on style or functionality.
Design Gallery
Design Gallery
Outlander
Outlander
An online retailer specializing in outdoor apparel and equipment experiences a significant drop in conversions on mobile devices. Customers browsing on phones find the checkout process cumbersome and abandon carts at a high rate.
Solution : A mobile-first redesign of the landing page prioritizes a seamless shopping experience, guided by UX principles and laws
Mobile-first design (Fitts’ Law) : Product pages will display essential details and high-quality product images optimized for mobile viewing. This adheres to Fitts’ Law, which suggests that the time to acquire a target (like an “Add to Cart” button) is influenced by the size and distance of the target.
One-click checkout (Jakob’s Law): A streamlined checkout process with minimal form fields minimizes friction and encourages impulse purchases. This aligns with Jakob’s Law, which emphasizes that users prefer interfaces that function similarly to familiar ones. By keeping checkout simple and intuitive, mobile users won’t be frustrated by unexpected steps.
Strategic call-to-actions (CTAs) ( Hick’s Law): Prominent “Add to Cart” buttons will be placed throughout the product pages, making it easy for mobile users to initiate purchases. This adheres to Hick’s Law, which states that the time it takes to make a decision increases with the number of choices available. By keeping CTAs clear and readily accessible, users won’t be overwhelmed by navigation options.
The implementation of a mobile-optimized landing page is predicted to lead to a significant increase in mobile conversions. Users are predicted to experience a smoother and faster checkout process on their smartphones, potentially resulting in a 20% or more increase in mobile purchases.
Wristech
Wristech
A company specializing in customizable watches struggles with low average order value (AOV) on their platform. Customers typically only purchase a single watch at a time.
Solution: A data-driven redesign of the landing page focuses on upselling and cross-selling strategies.
Product bundles (Law of Prägnanz): Curated product bundles will offer discounts for purchasing a watch with complementary accessories like straps or watch cases. This follows the Law of Prägnanz, which suggests that users prefer simple and clear presentations. Bundles will group related products, making them visually appealing and easier for users to understand the value proposition.
Free shipping thresholds (Law of Similarity): Clear communication about free shipping thresholds will incentivize customers to add more items to their cart and reach the minimum amount. This aligns with the Law of Similarity, which suggests that users are drawn to elements that feel similar or related. By highlighting the benefit of free shipping alongside product recommendations, users are more likely to see the value in adding additional items to qualify.
The redesigned landing page with upselling and cross-selling tactics is predicted to lead to an increase in the average order value. Customers are more likely to purchase additional items, potentially resulting in a 15% or higher increase in AOV.
Moonlit Muse
Moonlit Muse
A retailer for natural skincare products faces a high rate of abandoned shopping carts. Customers add products to their carts but don’t complete the purchase.
A multi-pronged approach is implemented to address cart abandonment, considering user psychology and UX best practices
Exit-intent pop-ups (Hick’s Law) : As visitors are about to leave the website, a pop-up could offer a discount code or free shipping incentive to encourage them to complete their purchase. However, the pop-up design will be clear and concise, with a single prominent call to action (CTA) button like “Complete Purchase Now.” This adheres to Hick’s Law, minimizing decision fatigue and encouraging users to take action with a clear next step.
Simplified guest checkout (Law of Common Region) : Offering a guest checkout option minimizes the need for account creation, a common reason for cart abandonment. The guest checkout section will be visually distinct from the login area, following the Law of Common Region. By clearly separating these sections, users won’t feel pressured to create an account and can focus on completing their purchase effortlessly.
Abandoned cart emails (Serial Position Effect) : Automated emails could be sent to customers who abandoned carts, reminding them of the products left behind and offering additional incentives like free samples. These emails will prioritize the abandoned cart items at the beginning of the message, leveraging the Serial Position Effect. By showcasing the desired action (returning to the cart) first, users are more likely to notice and click through.
The implementation of these strategies to address cart abandonment is predicted to lead to a significant recovery rate. The combination of targeted incentives, a smoother checkout process, and user-friendly design elements could result in a substantial increase in completed purchases.
Local Bakery Rebrand
Local Bakery Rebrand
Steeped in warmth and tradition, Grandma's Goodies isn't your average bakery. Here, the aroma of freshly baked goodness fills the air, a welcoming invitation to a world of classic treats. Their display cases overflow with flaky pies, fluffy cakes, melt-in-your-mouth cookies, and decadent pastries – all crafted with the same love and care as a grandmother's recipe box.
Problem
Problem
has a dated logo and branding that doesn't reflect their fresh, high-quality products. They're struggling to attract younger customers.
Solution
Solution
Developed a new logo design that incorporates a modern aesthetic while still maintaining a sense of warmth and tradition. Created new packaging designs with a clean layout and mouthwatering food photography.
Digital Marketing
Digital Marketing
Artworks
Artworks
Logo Design Samples
Logo Design Samples
Miscellaneous
Miscellaneous
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