Latest Ecommerce Trends

Latest Ecommerce Trends to Look Out for in 2021

COVID-19 was instrumental in changing the way people interact, think and shop. Even after this pandemic is long gone, the technological trends will be here to stay. Make sure you choose a proven service partner like Payment Asia to keep up with the latest eCommerce trends to keep your business at the top of its game.

Mobile Shopping and Voice Shopping

Ecommerce is rapidly growing, and the ways in which shoppers engage has diversified. This pandemic has instilled a sense of fear in shoppers worldwide. More shoppers now are opting to make purchases using their mobile phones. Smartphones are increasingly popular, and customers are getting comfortable with their security features. Shopping with Amazon Alexa, Google Home and Siri has grown enough and retailers are taking note of this. Choose a payments provider such as Payment Asia to make sure that your eCommerce solutions are compatible with these technologies to ensure customer retention and sales growth.

Artificial Intelligence (AI)

Artificial intelligence is extensively used in marketing these days. Using machine learning, it is simple for computer programs to gather browsing behavior of customers, and this data can be used in your direct marketing efforts. AI can easily convert the wealth of data available into usable personalization tools so that customers receive only relevant marketing messages as per their preferences instead of a host of irrelevant messages. It is these irrelevant messages that are more likely to turn a customer away from a product. As technology continues to advance, the companies that leverage AI will be the ones most likely to succeed. Companies such as Payment Asia are already equipped with specialized teams to research and develop AI to help merchants achieve success in their business.

Virtual Reality and Augmented Reality

Virtual reality and augmented reality are immersive technologies where you can navigate online stores through apps and website add-ons just as if you were physically moving through a store. These options combine the convenience of shopping with the kind of experience one would still want while on their shopping sprees. This technology is no longer unaffordable, and it is now more readily available to take your e-commerce to the next level.

Environment Friendly

It goes without saying that our battle with nature has caused devastating effects on the climate and on our natural resources. Ecommerce is now shifting gears to make things more convenient, efficient and user friendly. Customers are more aware than ever before that each company can take steps to be more environmentally friendly. A simple step toward this is paperless transactions where companies need not print invoices, delivery notes, receipts etc. Since every detail is digital, all of the data can be retrieved online as and when required. Another example would be a value-added service, such as home delivery. It would be much more environment friendly for 1 delivery person to deliver 50 packages than 50 individuals traveling to purchase individual packages. In your e-commerce platform, showcase the steps you have taken to be more environment conscious which will lead to more customers having a positive outlook to support your business. Look for payment service providers like Payment Asia for digital solutions that encourage paperless options.

Ecommerce trends are here to stay and will evolve over the years as technology keeps advancing. The widespread use of technology is only going to increase with more and more people buying smartphones. Pay attention to what is happening around you and adapt to these changes to make sure that your e-commerce business is up to date with all that is required to make your business a huge success. Get in touch with Payment Asia’s Kenneth for more details.