And thus the allure of extending the payback window: if marketing performance has been structurally compromised as a result of audience saturation, or of changing market conditions (eg. a new competitor entered the market and is spending aggressively on advertising), or of any myriad factors that could impair advertising efficiency, then simply aiming for a new, later-stage point on the LTV curve creates the opportunity to increase marketing spend.

To adapt, marketers should adopt a new paradigm when running campaigns, one that focuses on payback periods and especially short[er] payback periods instead of the traditional LTV & CAC or long-term ROAS.


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In practice, no matter how sophisticated, LTV predictions have some inaccuracies and are hypothetical by nature. In the fast-changing world of mobile, predicting future revenue from past cohorts is a challenge because too many pieces of the puzzle constantly change: the marketing mix, the product experience itself, monetization schemes (new plans, promotions etc) and more.

The ideal payback period is the shortest. In an ideal world, breaking even on ad spend takes place with the first purchase, within the first week or month after an install. In such a case, there is no need to deploy cash to finance further growth. It also means the company can sustain its budgets, theoretically financing from profits made by previous cohorts.

Where each company will place the cursor is highly dependent: how much cash is left in the bank, what is the current payback period, how confident is the company in its ability to survive until another round of founding (or ideally, without!)

Since shorter = better when it comes to payback periods, especially during an economic downturn, the question is how to do it? Read the next post right here: Bring joy to your CFO: practical ways to shorten campaign payback periods

PAYBACK Mobile is a paid app for Android published in the Other list of apps, part of Home & Hobby.


The company that develops PAYBACK Mobile is PAYBACK. The latest version released by its developer is 1.3.0. This app was rated by 5 users of our site and has an average rating of 3.9.


To install PAYBACK Mobile on your Android device, just click the green Continue To App button above to start the installation process. The app is listed on our website since 2013-12-02 and was downloaded 533 times. We have already checked if the download link is safe, however for your own protection we recommend that you scan the downloaded app with your antivirus. Your antivirus may detect the PAYBACK Mobile as malware as malware if the download link to in.payback.client.android is broken.


How to install PAYBACK Mobile on your Android device:Click on the Continue To App button on our website. This will redirect you to Google Play.Once the PAYBACK Mobile is shown in the Google Play listing of your Android device, you can start its download and installation. Tap on the Install button located below the search bar and to the right of the app icon.A pop-up window with the permissions required by PAYBACK Mobile will be shown. Click on Accept to continue the process.PAYBACK Mobile will be downloaded onto your device, displaying a progress. Once the download completes, the installation will start and you'll get a notification after the installation is finished.

6 Fees for bank transfers are determined by the transferor's bank and may be charged to the transferor's bank account by the service provider or originating bank.No cost for online or mobile Account-to-Account transfers between Netspend Cardholders; a $4.95 fee applies to each such transfer conducted through a Netspend Customer Service agent.

The number of Windows Phone users in Germany has increased in recent months and now stands at six to seven per cent according to market information. The PAYBACK app has been accessed over three million times on iOS and Android mobile operating systems where it was already available. The company has doubled the amount of downloads of the app compared to the previous year, with around 150,000 new downloads every month.

The main conduit for customers are the PAYBACK mobile and web applications. These serve as the main hub for reward redemption and are where partners can showcase offers that may be the beginning of a new customer relationship.

While that is a great strength for partners, the Polish branch of the company wanted to synthesize the interface so the diverse features and resources were offered in a simpler, full-stack solution so customers would experience less friction when navigating the mobile and web applications.

Our wireframes identified the vision we had for their apps and what improvements could result in a more pleasant customer experience. After spending time with the PAYBACK team and evaluating the results from our shared design sprint, we developed a concrete plan to execute on redesigning the web and mobile applications.

Die mobile PAYBACK Karte rufst du auf, indem du die PAYBACK App ffnest und unten in der Menleiste auf das Symbol "Karte + PAY" klickst. Im Anschluss ffnet sich deine mobile PAYBACK Karte. Den Barcode kannst du ganz bequem an der Kasse einscannen und so deine PAYBACK Punkte sammeln. Schau dir hier gerne noch einmal die einzelnen Schritte an.

Bei der mobilen PAYBACK Karte findest du auch deine PAYBACK Kundennummer. Zustzlich hast du in der App die Mglichkeit, schnell, einfach und sicher mit PAYBACK PAY an der Kasse zu bezahlen und gleichzeitig Punkte zu sammeln.

We at Flextur know firsthand, before you make any decision on investing in a major CapEx purchase, analyzing a ROI and payback analysis is critical in making sure you are making the right decision. Below we have provided a tool that we believe will help you in your process.

Allstate,Esurance and Encompass personal auto insurance customers will receive aShelter-in-Place Payback. Most customers will receive 15% of their monthlypremium in April and May, totaling more than $600 million. Customers willreceive the money back through a credit to their bank account, credit card orAllstate account. The fastest way for customers to receive this payback is to utilizethe Allstate Mobile app. We are workingwith state insurance regulators to move forward expeditiously.

While everyone has been focussing on Apple, RIM and Android phones, it's been easy to overlook the company that has a lot at stake in the mobile market. (Chorus: Nokia!) No, not Nokia, which is still selling lots of phones (though we'll come to quite what's going on with Nokia in the near future).

As the table (from Windows Phone 7 Central) shows [apologies for the overspill], the early players in this are the companies that have previously been Microsoft's mobile BFFs. Though Dell has made very little impact in the smartphone market, HTC was (is?) the company which bought the most Windows Mobile licences, while Samsung and LG have been big WM licencees too. Notably absent from the list (so far) are HP, Sony Ericsson and Toshiba, who were among those mooted by Microsoft in February.)

Eee-yikes. Billions of dollars so that you can catch up to get back to the place where you used to be, but aren't because you competely took your eye off the mobile ball? For any company other than Microsoft, that would be scary. For Microsoft though, that's just a cost of doing business, at least in the mobile market.

Actually, I don't agree that Microsoft "made" $62.5bn in fiscal 2010; those were its revenues. Its profits for FY2010 were $24bn. And it's sitting on a cash pile of $35bn. So it's really not going to notice the odd billion going missing, especially in the market that so many think is so important for mobiles - smartphones.

Yes, you could certainly argue that all the momentum is with Android at the moment, the mobile OS platform which is selling more phones than Apple, and might soon overtake RIM. You could argue that that's because the Android code is open-source, and hence costs "nothing" to use in a mobile handset.

No mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential benefits will exceed the costs of developing, promoting and running it.

Conducting an economic feasibility study, which determines if your mobile site, web app or native app will deliver return on investment (ROI), is a critical stage of the feasibility assessment process.

KPIs: increased store visits attributable to mobile. Attribution is tricky, but trackable through the redeeming of mobile vouchers instore, use of mobile ticketing, and monitoring the use of stock-checker or store finder tool on the mobile site.

Financial value: for m-commerce, calculate the number of sales made by people using mobile devices, track improvement and compare with total sales; calculating mobiles contribution to sales in other channels, e.g. where a product is researched on mobile, but purchased instore, is harder to attribute and quantify, but far from impossible.

KPIs: customer retention; return visits to mobile or physical store; sign-up for loyalty program, email or SMS alerts; mobile traffic to loyalty program site, download of loyalty app; redeeming of mobile vouchers or using repeat-buy discount codes.

It is also important to establish and track the goals and KPIs of the mobile site or app itself. But unless you are a start-up company where your site/app is your entire business, these should not be confused with the business goals above.

What is the cost of developing a mobile app? This is one of the most common asked questions by clients. The answer is somewhere between zero and $40M. The zero option is using an online app tools such as AppMakr and the $50M could relate to a full enterprise mobility solution.

The majority of mobile app developers reach the end of their development stage, then when they come to deploy the app find they have a huge hole in their marketing budget. The app stores are the most heavily contested marketplaces, so if there is insufficient budget to market and promote the app, it will die without anyone knowing about it. 2351a5e196

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