If you are a local business struggling with a lack of visibility from your target audience, keep reading this guide to boost your profits and customer engagements. Up-and-coming businesses in competitive environments need local SEO. Additionally, 46% of all Google searches are people looking for information within their local communities.

It's hard to get noticed when you are not the only frog in the pond. You will have to stand out from the rest if you want results. This guide helps you achieve just that!

About the Author

I am Pavitra, a 22-year-old digital marketing student pursuing a post-graduation at Maynooth University, Ireland. Additionally, I am completing a Udemy SEO course that coincides with my passion for content marketing.

My course modules are rooted in practical applications that cover topics crucial to modern marketing. It gives me opportunities to broaden my SEO writing and web design skills. Moreover, topics frequently discussed like customer engagement, sales, and profitability on social platforms, equip me with up-to-date knowledge of digital marketing. So, you can trust that I know a thing or two about SEO fundamentals.

Optimize your Local SEO- In Just A Few Steps!

Read the following guide and improve your local SEO efforts;

Chapter 1: Title Tag

Firstly, a good product/service is nothing if there is no structure to show for it. Websites with basic title tags that give little to no information about what they offer are useless and diminish local SEO efforts. Instead, utilize relevant keywords that complement your location. It helps Google crawl your website better. Your business will reach the right audience. 

Tip 1: Ensure including strong primary keywords that best describe your business. Google Keyword Planner, SEMrush, and Wordstream are great tools for keyword research.

Tip 2:  Include relevant title tags with the primary keyword.

Tip 3: Brief title tags with location. For instance, Meditation- The Best Spa in Kilcock, Co. Kildare.

Tip 4: Try including local terms with a strong lead magnet in the H1, and H2 tags.

Chapter 2: Optimized on-page SEO

Secondly, on-page SEO and local SEO go hand in hand. Google will rank websites high on SERP that have good on-page SEO. These websites rank high because they are fully optimized, helping Google pick up critical website information.

Tip 1:  Structure your content into clear headings and sections.

Tip 2: Avoid repetition in content and try including a natural array of related words on all website pages.

Tip 3: Ensure an optimized meta description with the primary keyword.

Tip 4: Good link-building gets Google’s attention. Make sure you insert internal and external links in the website.

Chapter 3: Community Page

Having an updated community page shows that you are part of a community. Moreover, it shows involvement in community activities and helps with local SEO.

Tip 1: Talk about current news, events or highlights in the local community.

Tip 2: Include images of your community activities and describe these activities with the location.

Chapter 4: NAP (Name, Address, Phone Number) Data

Lastly, updated NAP data is the most important when boosting a business’s local SEO efforts. In addition, Google reviews the accuracy of businesses from its NAP information. Moreover, NAP data increases a website’s domain authority, and  EAT score. 

Tip 1: Create a Google ‘My Business Profile’ account, and ensure the account has updated information.

Tip 2: Embed a map with your location that creates easy access to a business’s location.

Tip 3: Ensure your NAP citations are clickable. Google highly values this.

Tip 4: Create a ‘Google Map Pack’ account to improve local search results.

Conclusion

To sum up, it is no secret that local SEO is the first step every business should take to see results with lead generation, and conversion. This How To Guide summarises everything you need to know to implement local SEO in your content.