About
Hi, I’m Pavan Tejaswi Velivela. I am a New Product Development (NPD) researcher with over 4 years of experience in developing and applying systematic, bio-inspired methods to design and engineer new, multifunctional products. My work lies in interdisciplinary design technology, with a focus on bio-inspired innovation and early-stage product ideation. 
My work sits at the intersection of mechanical engineering, product design and engineering, bioinspiration (with a focus on morphology), and emerging AI technologies (integration currently in progress).
I hold a PhD in mechanical engineering, where I developed a novel front-end, systematic ideation method for the conceptual design and engineering of bio-inspired multifunctional structures, products, and devices. This method, known as the MBID ideation system, bridges biological insight with engineering creativity to support innovation across disciplines.