Us Fruit and Vegetable Milk Market Size By Applications, By Type, By End-User, By Deployment & By Technology 2032
Fruit and Vegetable Milk Market was valued at USD 3.2 Billion in 2022 and is projected to reach USD 7.0 Billion by 2030, growing at a CAGR of 10.5% from 2024 to 2030.
The U.S. fruit and vegetable milk market has experienced significant growth, with its value reaching approximately USD 3.2 billion in 2022 and projections indicating it could soar to USD 7.0 billion by 2030. This surge is largely attributed to a compound annual growth rate (CAGR) of 10.5% from 2024 to 2030. Several factors contribute to this upward trajectory:
Health Consciousness: Consumers are increasingly seeking nutritious alternatives to traditional dairy products.
Dietary Preferences: A rise in veganism and vegetarianism has expanded the market for plant-based beverages.
Lactose Intolerance: Many individuals are turning to fruit and vegetable milks due to lactose intolerance or dairy allergies.
However, recent developments have introduced complexities to this market. In early 2025, President Donald Trump imposed a 25% tariff on imports from Canada and Mexico, effective February 1st. This policy aims to address trade imbalances but has unintended consequences for the food industry. The tariffs are expected to exacerbate food inflation, leading to higher prices for meat, vegetables, and fruit. U.S. consumers, already facing record-high prices for beef and eggs, will bear additional costs as tariffs increase import expenses, typically passed on to consumers. This is particularly impactful as the U.S. heavily relies on Mexico and Canada for fresh produce and agricultural imports. Economists warn that these tariffs could act as a "food tax," not serving as a viable solution for cost reduction. The tariffs also highlight vulnerabilities in U.S. food supply chains, heavily dependent on its neighbors. The already high beef prices, worsened by supply issues such as bird flu, could rise further with potential trade disruptions.
In parallel, the traditional dairy industry is witnessing a resurgence. Whole milk consumption in the U.S. increased by 3.2% in 2024, reversing a decades-long decline. This shift is partly due to the higher costs and added sweeteners in plant-based alternatives, as well as a growing focus on protein and healthy fats offered by cow's milk. Additionally, raw milk has seen a notable rise in popularity, albeit accompanied by health warnings from federal officials concerning risks of harmful bacteria. This shift is particularly notable among younger generations, for whom traditional cow's milk is becoming a new trend.
Despite these challenges, the fruit and vegetable milk market continues to innovate. Companies are introducing unique blends, fortifying products with additional nutrients, and obtaining organic certifications to cater to health-conscious consumers. The emphasis on clean label products, reflecting transparency in ingredient sourcing and processing, aligns with the growing demand for authenticity and quality in food products.
In conclusion, while the U.S. fruit and vegetable milk market faces challenges from trade policies and a revitalized dairy industry, consumer demand for healthy, plant-based alternatives suggests continued growth potential. The market's ability to adapt through innovation and responsiveness to consumer preferences will be crucial in navigating this evolving landscape.
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Symrise AG (Cobel Ltd)
Döhler GmbH.
Kiril Mischeff
Superior Foods
Paradise Ingredients.
FructaCR S.A.
ABC fruits
Ariza B.V.
Newberry International Produce Limited
Grünewald Fruchtsaft GmbH
Lemonconcentrate S.L.U
Hiltfields Ltd.
Shimla Hills Offerings Pvt. Ltd.
Antigua Processors S.A.
SunOpta Grains and Foods Inc.
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Fruit and Vegetable Milk Market
Fruit Milk
Vegetable Milk
Organic Sources
Conventional Sources
With Added Nutrients
Without Added Nutrients
Bottle Packaging
Carton Packaging
Pouch Packaging
Bulk Packaging
Household Consumption
Food Service Sector
Beverage Industry
Health and Wellness Products
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Fruit and Vegetable Milk Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Fruit and Vegetable Milk Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Fruit and Vegetable Milk Market, By Type
6. Global Fruit and Vegetable Milk Market, By Application
7. Global Fruit and Vegetable Milk Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Fruit and Vegetable Milk Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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