B'lue BAE-ZONE

Inspired by the brand’s latest TVC and its overwhelming public response, my team developed an online series that expanded the story digitally through fun, relatable steps on “How to Get to the Bae-Zone.”

We rolled out weekly video episodes, each paired with supporting content designed to amplify the "kilig" factor and keep audiences engaged. The series let viewers follow the blossoming friendship as it moved to the next level—reaching the much-awaited BAE-ZONE!