Kopiko 78 Launch

As a new RTD coffee, Kopiko needed to launch 78º in a way that disrupted the category — highlighting its surprisingly good taste at an equally surprising low price. To capture this, we created a “signature reaction” that represented the first sip experience — that unforgettable WHOA moment.

We brought the idea to life with two playful 15-second TVCs and a bold Key Visual that was rolled out across all media touchpoints.