AD DESIGN
Embedded Files
Advantage fleas and ticks add
Advantage fleas and ticks add
OBJECTIVE
The objective of this project was to create a magazine ad for a product of our choosing and then apply a special art direction from a list the professor gave us. It was an exercise on everything we had learned in Photoshop.
PROCESS
for my magazine ad I decided to do the advantage brand for fleas and ticks, I was very inspired by the commercial of the giant flea basically hanging out with the golden retriever until the owner sprays him with advantage. So I read with that idea and combined the dog and the bug to create a comical ad. That will surely put a smile on anyone's face.
MEDIUM/TOOLS USED
Illustrator and Photoshop
Full Banner racing ad
Full Banner racing ad
OBJECTIVE
The objective of this project was to create a racing promo that was masculine and caught the eye of the target demographic.
PROCESS
For the racing banner, I really wanted to make something that felt fast and was sort of like those trippy old style 3D glasses. I used a lot of photo manipulation and a lot of different effects to get the result that I wanted. The problem my face was because of how much affect I was using the graphic space on my computer, which really took a heavy hit. But other than that, it was all worth it, and I now have an additional hard drive that I can place more beefy projects on.
MEDIUM/TOOLS USED
Photoshop
Coffee Banner
Coffee Banner
OBJECTIVE
The objective of this project was to create a coffee banner advertisement for a fictitious cafe.
PROCESS
For the process, I had to think about what kind of style of advertisement I wanted to do. I picked an illustrated style to match with the logo that I made for the coffee, which was an old-timey cartoon style. I used a 3D model of my coffee cup that I designed for a prior assignment at the same brand due to the fact that they were tied together. I enjoyed the project. The one downside I found was how much the professor stressed time management and how behind I felt when I took a little bit more time, but other than that, I'm happy with the time that it took because I gained a polished product.
MEDIUM/TOOLS USED
Adobe Illustrator Adobe dimensions.
Movie poster project
Movie poster project
OBJECTIVE
The objective of this project was to create a realistic-looking movie poster based on a genre of our choosing.
PROCESS
For my movie poster, I wanted to go for a horror theme. For my concept, I used A Japanese character type called a Yander, Which is a character Who is obsessed with the love of their life to the point where they will eliminate anyone who gets in their way. Perfect for a horror movie, I also wanted to play on the written confessional of someone's affections in the poster and I used sunflowers because I find sunflowers creepy, My main struggle for this project was making it creepy and not using any people face on Due to the project restrictions.
MEDIUM/TOOLS USED
Photoshop illustrator
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