Polyvinylpyrrolidone-K90 Market Revenue was valued at USD 150 Million in 2024 and is estimated to reach USD 300 Million by 2033, growing at a CAGR of 8.3% from 2026 to 2033.
The global Polyvinylpyrrolidone K90 market was valued at approximately USD 430 million in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 5.2% from 2022 to 2030. The growing demand for Polyvinylpyrrolidone K90 across diverse applications such as pharmaceuticals, cosmetics, and food & beverages is anticipated to drive market growth. The pharmaceutical industry is expected to contribute significantly to the market, owing to the increasing use of Polyvinylpyrrolidone K90 as a binder in tablet formulations and its role in enhancing solubility. The market is witnessing steady growth due to its high biocompatibility and versatility in various sectors, including personal care and dietary supplements. As a result, the market size is expected to reach around USD 700 million by 2030, with a robust CAGR during the forecast period.
Regionally, North America accounted for the largest market share in 2022, holding nearly 40% of the total market share, driven by the high demand from the pharmaceutical and personal care sectors in the region. The Asia Pacific region is expected to witness the highest growth during the forecast period, with a CAGR of 6.1%, attributed to the increasing production capacity, rapid industrialization, and rising awareness about the benefits of Polyvinylpyrrolidone K90 in the healthcare and cosmetic industries. Europe also holds a substantial share in the market due to the strong presence of pharmaceutical companies and increasing demand for cosmetic formulations. The Latin American and Middle Eastern markets are expected to grow at a moderate pace, owing to increasing consumption in the healthcare and cosmetics sectors.
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BASF
Ashland
Boai Nky Pharmaceuticals
Ottokemi
CDH Fine Chemical
Merck KGaA
Spectrum Chemical
VedaOils
Ataman Kimya
Vita Actives
NIPPON SHOKUBAI
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Polyvinylpyrrolidone-K90 Market
Pharmaceuticals
Cosmetics and Personal Care
Food and Beverages
Industrial Applications
Powder
Granules
Liquid
Pharmaceutical Companies
Cosmetics Manufacturers
Food and Beverage Manufacturers
Industrial Product Manufacturers
Direct Sales
Online Retail
Distributors and Wholesalers
Pharmaceutical Grade
Food Grade
Industrial Grade
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Polyvinylpyrrolidone-K90 Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Polyvinylpyrrolidone-K90 Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Polyvinylpyrrolidone-K90 Market, By Type
6. Global Polyvinylpyrrolidone-K90 Market, By Application
7. Global Polyvinylpyrrolidone-K90 Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Polyvinylpyrrolidone-K90 Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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