Parkinson's Unity Walk Fundraising Toolkit
Parkinson's Unity Walk Fundraising Toolkit
Every dollar raised for the Unity Walk will be matched up to $1.5 million—doubling your impact! Use the resources below to supercharge your fundraising efforts and help us make this year’s Unity Walk the most impactful yet. Let’s make every dollar count and unlock the full $1.5 million match by event day!
At The Michael J. Fox Foundation, we’re here. Until Parkinson’s isn’t.
Thank you for joining us as we walk towards a future without Parkinson's! By participating in and fundraising for the Parkinson's Unity Walk, you are speeding our efforts to improve quality of life for those currently living with Parkinson's disease (PD) and moving us closer to a world without it.
The Michael J. Fox Foundation (MJFF) relies on leaders and fundraisers like you, who rally your community to raise funds and awareness for Parkinson's research and public policy priorities. Below, you will find resources to help you on your fundraising journey for the Parkinson's Unity Walk.
Thank you for joining us as we unite together in our shared mission — a cure for Parkinson's. We'll see you in Central Park!
— Your Parkinson's Unity Walk Team
Thank you for joining the Parkinson's Unity Walk! By fundraising for the event, you are making a difference: 100 percent of proceeds go directly to critical research programs and public policy initiatives to accelerate a cure.
Below are our top tips to help you reach your personal and team fundraising goals.
Thank you for stepping up as team captain! We rely on the leadership and commitment of our captains.
Our Team Captain Checklist will help keep you on track for recruiting, motivating and inspiring your team members and help you reach your team fundraising goal (and have fun while doing it)!
We have partnered with Bonfire to provide t-shirt fundraising for all participants of the Parkinson's Unity Walk. Design your own shirts or personalize our pre-templated design and sell your shirts to team members, friends and family.
A portion of all sale proceeds will be credited to your fundraising efforts!
You are walking toward a future without Parkinson’s! Be proud of your efforts and spread the word about the Unity Walk.
Share your fundraising page on your social media to ask family and friends for their support. Use our social media graphics and sample captions to get started. These are just suggestions — personalize your post to have the greatest impact!
Email is a great way to reach out to friends, family and co-workers to share your fundraising page and ask for their support.
Tailor our Parkinson's Unity Walk email templates with your personal story to ask your network to join you at the event, donate and thank them for their support.
Share that you are fundraising for the Parkinson's Unity Walk by uploading the Unity Walk logo as your profile picture for your social accounts.
Take it another step by adding our custom email signature and linking it your fundraising page so colleagues, friends and family can support you.
Create a video to show your support for The Michael J. Fox Foundation and why you're participating in the Parkinson's Unity Walk.
Tag MJFF and Team Fox for the opportunity to be featured on our social channels!
Setting up a Facebook Fundraiser is an easy way to generate donations and share with your network of friends, family and followers. The average Facebook Fundraiser page raises at least $150. Create a Facebook Fundraiser and boost your impact.
Your supporters want to hear why you care about finding a cure for PD — and how they can help. Learn how to personalize your fundraising page with your own messaging, photos and videos to help increase your donations.
Follow and Tag MJFF and Team Fox on Social Media
Tag MJFF social channels
Facebook: @michaeljfoxfoundation
Instagram: @michaeljfoxorg
LinkedIn: @The Michael J. Fox Foundation for Parkinson’s Research
MJFF Socials
Additional Resources
Please include Parkinson's Unity Walk and the Team/Individual Fundraiser's Name in the memo.
Send Checks To:
The Michael J. Fox Foundation
Grand Central Station, PO Box 4777
New York, NY 10163
Please do not send cash donations in the mail. Cash donations can be collected at the event.
Phone
(866) 789-9255
Office Hours
Monday - Friday
9 a.m. - 5 p.m. ET
You can donate to a fundraiser, team or the event through a Donor Advised Fund in just three clicks.
Through our partnership with Chariot, you can donate instantly from your Donor Advised Fund.