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THE ADVENT AND NECESSITY OF SOCIAL MEDIA MARKETING
THE ADVENT AND NECESSITY OF SOCIAL MEDIA MARKETING
THE ADVENT AND NECESSITY OF SOCIAL MEDIA MARKETING
Let's say about a decade ago, social media was barely a few people's thing. A place where unserious persons folly and where people waste time on needless talks and engagements, TRUE?
Fast forward to the present day, social media has gone from juvenile association to official and business tools. A channel through which customer relations has been handled with less hassles.
Have you ever thought about getting your business to the screens of about 3.6 billion human beings using the social media and increasing by day?
A breather here.........
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
Are you an entrepreneur? Now, let me task you!
Go to the social media , lets say Facebook and Instagram or LinkedIn. Type in the name of popular businesses you know and tell me what you found out.
These businesses have prioritized and maximized the social media to their own advantage .
THINGS YOU CAN ACHIEVE FROM SOCIAL MEDIA MARKETING
1, Good and smooth customer relations
2. customer retention
3, Web site traffic
4. Drive more sales through organic or paid ads
5. Engaging and understanding customer behaviour
6. Content marketing
7. Become a brand almost effortlessly unlike before
8. Gives you a form of an online store .
9. Raise brand awareness.
10. GROW GROW GROW!
HEY! before you think its that easy , afterall nothing good comes easy . social media marketing is strategic. You might need some helping hands however to do the right things at the right time, so feel free to contact our service support steady breakthrough .
Now, social media marketing requires planning; yes, failing to plan is planning to fail. So its better to plan intentionally.
Here are some questions to ask when defining your social media marketing goals:
What do you hope to achieve through social media marketing?
Define your target audience?
Now, Where would you likely find your target audience and how would they use social media?
What message do you plan across to your audience with social media marketing?
Your business type should inform and drive your social media marketing strategy.
N/B: Your type off business will determine should equip and define your marketing strategy.
We cannot easily unveil the whole of social media marketing with a stone throw . Kindly feel free to contact us for free Digital marketing consulting .
FACING COMPETITION
FACING COMPETITION
Are you afraid of competition?
Well, while we are out there bow- arrow, battling n lamenting the ills of competition, we become myopic to the bright light shaded by "Competition". Society has developed thus far individually and collectively out of competition.
Summarily, feeble-minded Businesses end up seeing the competitive market as a threat, while others use it for research, advancement, and expansion. Perhaps the comfort zone is sweet, but it doesn't give room for improvement.
👉 Winners compete
👉 Embrace it
👉 Use it to your advantage
👉 Be motivated to the zenith
The Magic Of Advertising Your Businesses ads)
The Magic Of Advertising Your Businesses ads)
IF TOP-ESTABLISHED BUSINESSES CAN PRIORITIZE ADVERTS, WHY WOULD STARTUPS NEGLECT ADS?
Advertising has come to stay! There is no need to sit and lurk on your screens wondering how other people’s businesses got to your screens; rather get yours to the screens of your buyers. Advertising is a paid-for business promotion by an identified sponsor through a medium to reach a wider scope of the targeted audience. Now, IF you go along with me, this article will shed light and answer this bugging question;
WHY DO I NEED TO ADVERTISE MY BUSINESS?
HOW DO I ADVERTISE MY BUSINESS?
WHAT IS MY TARGET MARKET STATEMENT?
WHAT IS THE BEST DIGITAL MEDIUM FOR MY ADS?
WHAT IS MY BUDGET?
You need to advertise your business so you can reach more people than you would have to come to your shop daily. The internet and social media have millions of visitors daily, in this mammoth crowd are your customers, why not go for them than wait for them to find you? or better still position yourself to be found easily.
With a good advert copy; catchy text and good graphics, you can have your neighbors thinking you sell with magic.
Come to think of it, marketing requires investment. So to invest profitably in ads you need to clearly answer and give a market statement -who is my target audience? It is only when you are able to answer this foundational question that advertising on any platform can be beneficial to you. FOR INSTANCE, let’s say you are a female fashion designer, your target market statement should look like this;
A ll females from the age of 18 to 60 who are interested in looking good and dressing stylishly. There should be found around area X.
Now, with such a statement, it Is easier for you or your ad manager to run a defined intentional ad for your business. You don’t want your Ad appearing where it’s not needed. So, you can pick a paper and quickly run this exercise.
Very importantly, which digital platform is best for your biz? It could be the social media, then which of the social media. Facebook, Instagram, Twitter, Whatsapp, Pinterest, Snapchat, Pinterest, WeChat, etc. so you see we have a lot.
So, where your category of customer dwells most is your perfect medium. You can run multiple platform Ads if you can though. But for sake of budget, I recommend using the best medium.
Speaking of budget, of course, anything good involves money, don’t be scared! You are at liberty to choose a budget for your ads. The higher the size and duration of the advert, the higher you pay. That s how it works basically. So that’s why you must define what you want and how long you want your campaign to last.
And please, before running a business AD kindly state your objectives clearly. These will be recorded as your conversions. what do you want to achieve with ADS, is it to;
· Increase sales
· Get contact and generate leads
· Get people to be aware of your brand
· Generate website traffic
Objectivity is to AD what planning is to a family.
Well, there are numerous ad managers out there who can help with defining and running a profitable and measured AD for you. You can contact US let's help you get the best for your business. Keep taps and share as we plan to help you grow your business. Feel free to contact us anytime for guidance.
Going Digital: Building on the Global Transformation
Going Digital: Building on the Global Transformation
By Emmanuel Amogu – Digital Media Specialist
Do we really understand the actual phrase of – “Going Digital”
If you look back two decades from today, you will understand how digital innovation has transformed the way we do things from a personal to an organizational perspective.
What do we understand by Digital Transformation?
In a simple way, let’s put it as the integration of various digital technologies into various areas of a person or organization’s operational framework.
It encompasses all areas of adopting digital tools, and processes in a bid to amplify results, enhance customer experience, and boost creativity with collaborative work.
Did you Know: Digital Natives are people or organizations who grew up with the presence or rise of digital tech and information?
These set of people, simply grew with the existing innovation, while others had to adapt to Digital tech. They are more at home with digital interaction (Say Millenials & Gen Z’s). Hypothetically, you fall into this category.
According to Statista, as of April 2023, there were 5.18 billion internet users worldwide, which amounted to 64.6 percent of the global population.
These numbers will only continue to increase exponentially as the new generations continue to be overly engrossed with digital innovation and tools.
The transition from Analogue to digital methodologies is one of the greatest and very significant paradigm shifts our universe has experienced by the books.
My insight is based on understanding the basics and leveraging the potential of Digital technologies.
Digital embodies the core of :
Data: It birthed new ways of collecting data, analysing data and even interacting with data to derive insights. Data and Information are the core of the digital Experience.
Technology: Looking at how innovative digital and emerging tech have impacted the way we work and amplifying the results we get over time. For me, technology should be built around solving problems and connecting people. So, have digital technologies solved problems or connected people? We cannot disagree.
Digital technologies have impacted key thriving areas like:
Data and Analytics
E-commerce
Social Media/Branding /Networking
Cyber Security
AI and Work Automation
The ways of doing things (work): The approach to work has drastically evolved in every industry. Basically, every factor of work requires technology to meet a global standard of work.
There is a big drive for creativity and design thinking in workplaces today.
Organizations are building global teams who work in real-time and even simultaneously on the same task without restrictions.
This is the initiating point for remote jobs. People work anywhere, anytime, and are even more productive than ever.
But how is everyone adapting and leveraging these innovations?
Needless to say, we live in a skilled era. We could recall that not knowing how to operate computers cost people their jobs in the early days.
Soft skills or otherwise, you actually have to be intentional about going digital. It starts with getting into the mix, deciding what skills are needed and how they will impact your professional growth.
Summarily, going digital should mean impacting our Personal and Professional lives with innovative Tech. It entails working together and providing solutions to problems.
We have gone from just a global village to a global workspace.
What are your thoughts about going digital?
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