Banicards Brands, a leading player in the One Piece trading card game industry, sought to enhance their online presence and increase sales. Despite having a niche market, their website lacked significant traffic and engagement. With a year-long SEO project, the goal was to improve keyword rankings, drive organic traffic, and boost conversion rates.
Industry: One Piece Trading Card Game
Brand: BaniCards ( https://banicards.de/ )
Objective: Increase website traffic, improve keyword rankings, and boost sales
Challenges
Competitive niche with established brands
Low conversion rate
Need to rank higher for transactional keywords
Targeting the right keywords helped improve search rankings and visibility
Content marketing and backlinks played a crucial role in organic traffic growth
UX and technical SEO improvements contributed to higher conversions
Keyword Rankings: Improved rankings to achieve an average position of 32 on the first page of search results.
Website Sessions: Increased sessions by 174%, reaching a total of 56,747.
Total Sales: Achieved a 59% increase in total sales, amounting to €1,88,192.86.
Orders: Boosted the number of orders by 189%, reaching a total of 1,066.
Conversion Rate: Enhanced the conversion rate by 60%, achieving a rate of 0.62%.
The SEO project for Banicards Brands was a resounding success, resulting in significant improvements in website traffic, sales, and overall online presence. Through keyword optimization, quality content, technical SEO, link building, and social media engagement, Banicards established itself as a leader in the One Piece trading card game industry.
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