Ever wonder how certain pages appear in Google's People Also Ask boxes? Those dropdowns that appear over search results with frequently asked questions aren't just suitable for users or a goldmine for site owners. And the secret to appearing there? Not even content. Solid backend work, and that's where a technical SEO agency is needed.
They each expand to provide a brief answer, typically copied verbatim from a page. Snippets are a convenience to visibility, even if you're not appearing in the top organic results. By being on this list, you have the opportunity to receive attention, clicks, and trust without spending money on advertising. Google does not choose just any website to do so, however. It has to trust the structure, speed, and clarity of your website.
Imagine a technical SEO agency like your website's backstage expert. While content teams write, technical SEO fine-tunes performance and structure.
These are the things they typically concentrate on:
Site speed optimization
Internal links and crawl problems
Mobile responsiveness
Content-based internal linking
Structured data (schema) implementation
Ugly code cleanup
All of these contribute to Google crawling, indexing, and trusting your site better.
In short, appearing in "Google's People Also Ask" is less of a matter of good writing; it is a matter of having a technically solid site. Google is intelligent, and it is becoming even wiser. It doesn't only check the quality of your content. It checks how quickly your site will load, whether your site is mobile phone friendly, how structured it is, and how clean the code is. When your site lacks in those areas, your potential for reaching the feature page declines considerably. That is when a technical SEO agency is your best friend.
They know how to get your website optimized so Google will be able to crawl and comprehend it in no time. From inserting schema markup and repairing broken links to web optimization and improving mobile usability, they do everything technical that has a dramatic effect. If you're going to the trouble of producing valuable content, don't let technical problems spoil your fun. A bit of backend optimizations and some clever tweaking can make a big difference to how well your site functions.