Without any doubt, digital publications are the future. Yes, however the print publications have a definite appealing quality about them. A print publication is finite i.e. you can go through it “cover to cover”. The brilliant colors are, in the majority of cases, greater than screen resolution of a laptop or a personal computer monitor. To the matter of fact there is a whole set of reader behaviors for instance turning the pages, mark the pages, tearing out write-ups to scan the photos, headlines, and more which continue to distinguish the robust in case falling relationship b/w the paper publications & its readers. Turning pages, for instance, could be much faster as compared to going to as many web pages over a website, not to neglect the fact you should be online.

Great benefits of the digital publication

On the contrary, the benefits of online publications are also well established. Let us start with the readers who are spending more and more everyday hours on the internet with or w/o having access to the online edition of your publication. Another benefit in favor of online publication is price and pace of shipping. In case it is accessible on the web then a link or even a preview w/ contents could be emailed in no time, and the readers are only a click away from your online magazines. In addition to reasons above supporting why to create online digital publication, the plethora of advantages that was unimaginable before the accessibility to electronic publications:

· Incorporating video and audios

· Incorporating interstitial adverts

· Monitoring the no. of readers – fresh and repeat

· Increasing your digital ad inventory by allocating IAB standard adverts within & outside the online publication pages

· Grabbing user view as well as interaction data for instance page views, clicks – fresh & repeat

· The capability to right away share the magazine with associates/colleagues

· Reader interactivity for instance ratings, sharing as well as comments

· Administrative features for instance login need, preview of chosen content, data capture, immediate polls; and

· Allowing electronic commerce

The amazingly low price of publishing an online magazine might be main thing in the win of online edition on paper edition. Also, keeping in view of the fact digital publishing is the future, choosing to create digital magazine over paper printed magazine is definitely a smart choice.

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