About

Personalized packaging refers to a packaging design printed for an individual customer. This packaging involves personalization through the addition of a name or unique characteristic.

Packaging personalization can be a part of the buying experience, or brands can collect and use the information to print designs as a proactive approach to facilitate their loyal customers.

Personalization as a part of the purchase

Consumers can now purchase customized products online. From allowing consumers to build their Nike shoes to let them select ingredients for dog’s dinner, retailers have done well to shift the control back in the hands of customers.

With the help of custom printed packaging, brands have been able to add personalization to their standard product offerings. They invite their customers to add their name or embellish their custom message during the checkout process. This way, retailers and CPGs can create individualized experiences for their products.

According to a study, personalization is expensive. Customers, however, are usually willing to pay more for a customized product. According to this survey, about 20% of consumers said that they were likely to pay more for a personalized product. Paying more for a personalized product seems sensible because such products make ideal gifts.

Personalization as a part of the consumer experience

There are two ways a personalized product can greet a brand’s customers. First, such product packaging establishes a one-to-one connection between the brand and the customer. Those customers then feel recognized by the brand. Secondly, the buyer’s identity becomes associated with the brand. As a result, they feel being a part of the brand itself.

Adding customer information to the brand packaging of a product is a way to establish an individualized experience, which can result in higher customer satisfaction. Brands can use this method to retain their customers.

Benefits of personalized packaging

You will want to use personalized packaging for a few reasons. For instance, you can charge your customers more for standard products. Since they will be willing to pay more for a personalized product, you can increase the unit price. They will be out of the appreciation that you show to them for selecting your product.

Another reason personalized packaging may be the option you should consider is that it tends to boost customer satisfaction. This satisfaction originates from a feeling of being a part of the brand.

With personalized packaging, you can increase brand awareness and reach. A customer will tend to be more interested in your brand if he or she finds it striving to connect with you on a personalized level. It will give your brand a chance to be discussed more among your audience.

Cost of personalized packaging

Since the printing technology used in personalized packaging is powered by digital printers, the cost of every package is quite reasonable. The top benefit of using this technology is that it allows for the unique printing of every package without breaking the bank. So, it doesn’t add much to the cost of personalized packaging. It may, however, increase the printing time, which may result in fewer packages in a time slot.

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