E-Commerce Packaging

Trends That Have Made E-Commerce Packaging a Necessity

Online sales of consumer packaged goods (CPG) are growing at a whooping rate of 50% every year. It means that you have better chances of success if you have managed to ensure your online presence for your customers. But it has also raised the challenges because you have to make sure that your products are properly packaged and shipped to your customers. In this scenario, it is quite important to make sure that you have developed an ecommerce packaging strategy. And it is quite important to make sure that you understand the consumers’ lifestyles and behaviors that play a role in their decisions to make online purchases.

In this scenario, it is quite important to pay attention to a few trends which drive e-commerce sales.

Role of micro-moments

We live in this Omni channel world in which the role of micro-moments is huge. It can’t be truer for anything more than the online shopping. When you browse through the online stores, there is chance that you will deviate away from your original decision for the purchase of a specific product and, instead, you may end up making a purchase of something else. That’s because of the fact that you are going to see many things during the product purchase journey. You may be able to find a better offer along the way. And you will make this decision during the micro-moments that have the capability of changing your original decision about the purchase of a specific product.

More people are leading nomadic lives

People, in this age, are traveling more. And so, they need the products which they can take through the airport security and other stages of traveling. The consumers also pay attention to the product’s dispensing easy for a better on-the-go application.

So, it may be a good idea for the e-commerce packaging companies to focus on the space of an airport security-approved bag.

Subscription services are considered more in CPG purchases

It is quite noticeable that subscription commerce has grown drastically in the recent years. Some online retailers are providing subscription services which are based on reduced prices and convenience.

The reason is that the online buyers are more inclined to purchase from the online services which they can trust. And subscription is the only way this trust can be built. If you look at this scenario, it is ideal not only for the buyers but also for the retailers because they have got the chance to convey their brand message to the customers in an effective manner. Moreover, the customers are going to be notified about the new releases on timely manner.

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