Packaging Design

Using Packaging Design For Branding

Do you know that you can use your product's packaging design to tell your customers about your brand? If you are selling products online or offline, you may already know that marketing is not just about promoting products and services. You also have to use your packaging design as a marketing tool or tactic. It can help you build the first good impression.

You may already know that most Americans consider packaging design as an influential factor playing a role in their buying decisions. Most customers pick a product with an attractive packaging design over a product with a packaging design that fails to impress.

In this article, we will discuss how packaging design is more of a marketing method.

Attracting with valuable information

Printing detailed information on the packaging can prove to be tedious for your customer. However, you will still need to add a bit of information to your packaging to inform your customers. According to a survey, about 56% of consumers will immediately recognize a brand after seeing its logo. This report also says that 68% of consumers will notice a peel-off label on the packaging of a product.

About 90% of consumers love to see peel-off labels that say “instant savings” prominently. Therefore, it is necessary to have detailed information about whatever you are promoting through your product packaging.

Discovering always sell opportunities

An authentic company will focus on showing rather than telling through its branded packaging designs. However, you can still get a lot of opportunities to sell something. You may have heard about evergreen opportunities. These are the opportunities reserved for e-commerce sites and email marketing campaigns. According to a survey, about 70% of internet users are interested in product promotions that use content rather than traditional ads.

So, if you are a company that runs sales and promotions, you can look into how packaging can help communicate these concepts. Evergreen opportunities that you can use here include providing support information to your customers, highlighting additional items in your inventory, and using NFC labels to allow shoppers to track their packages.

Speaking to your customer

When you communicate with your customers, it is crucial to use their terminology. This way, they will understand you and your products quite well. It becomes even more necessary if your customers are interested in less tedious things.

According to a survey, about 52% of consumers would end up purchasing a product if they see its packaging complying with their interests or likes.

The information you can print on product packaging includes ingredient lists, labeling, and other easy-to-read information pieces. The purpose of adding these elements to product packaging is to allow its design to speak to your customers.

Creating an ideal customer experience

Consumers will expect you to provide a world-class experience when they place an online order for your product. According to a survey, a good rating can promote your product to a wider audience. To ensure this good rating, you will also have to pay attention to the product packaging design along with the quality of your product.

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