Developing A Successful Marketing Automation Strategy

One of the most challenging things about marketing is having to keep up with new trends and constantly adapting to what’s new and upcoming. Case in point, when marketing automation entered the field, marketers knew how critical it is to their business needs and spent hordes of money on automating their marketing processes. But what they still don’t know is how to develop a strategy around it which will help businesses to make the most of it.

Now, you can either avail the services of a marketing automation agency with strategist and aligning your marketing and sales practices, or learn how to build a cohesive automation strategy and implement it yourself. Let’s dig in:

1. Capturing the attention of potential leads and customers

Before a conversion takes place, you can use automation to generate awareness of who you are amongst your potential leads and purchasers. This also entails a list of services you offer and enlisting why you are better than your competitors.

For instance, when you are this early in the sales funnel, consider automating a demo service or tutorials about your services for sparking interest and creating awareness. This is a big win for potential leads who can learn more about you and test the quality of your services on their own time, at their own pace. You can also use social media automation to respond to users on the social network who are seeking an item or service you provide.

2. Turning captivation into a conversion

As the saying goes, there is no better audience than a captive one. Especially in the age of information, when buyers are bombarded with content from every possible source. Using marketing automation services to send well-timed emails with enticing offers can play a pivotal role in convincing your target audience to convert.

3. Encouraging repeat visits post-conversion

Once a deal is closed, it’s time to provide your customers with some after-service value addition that encourages them to come back to you every time. Post-purchase automation may not seem that ludicrous because, well, the sales cycle has been completed and you already have their money but it can be very useful in retaining customers and building a brand trust.

For e.g. In your timely automated mails, you can send your customers a friendly reminder to upgrade their existing product or service and walk them through your newly acquired range of solutions. You can also make use of your existing content and send them to customers after they convert which can help reduce stress while they make the most of their new purchase.

Remember that a large part of building a marketing automation strategy is to track the results of your efforts and perform tests for improving it. If you need help with reviewing your strategies and the results of your automation, consulting a marketing automation specialist can be of great value if you are seeking an expert perspective.