Research Interests
Revenue Management and Pricing
Applications: Pricing and market design in hotels and vacation rentals, event industries, online marketplaces, and mobile games.
Methodology: Causal inference and discrete choice models.
Research Interests
Revenue Management and Pricing
Applications: Pricing and market design in hotels and vacation rentals, event industries, online marketplaces, and mobile games.
Methodology: Causal inference and discrete choice models.
Journal Publications
Yılmaz Ö., Ekbatani, F., Zhao, Z., Wang, R., Vakhutinsky, A. (2026) "Data-driven pricing for availability-based upgrades under a multiple binary choice model with copula"
NEW!! Forthcoming, Manufacturing & Service Operations Management.
Finalist, M&SOM Practice-Based Research Competition, 2025
Oracle Labs ERO funding ($90,000)
Yılmaz Ö., Son Y., Shang G. and Arslan H.A. (2024) "Causal inference under selection on observables in Operations Management research: Matching methods and synthetic controls"
Journal of Operations Management, 70(5): 831-859.
Among top 10 most-cited papers by the journal in 2024.
Arslan H.A., Tereyağoğlu N. and Yılmaz Ö. (2023)* "Scoring a touchdown with variable pricing: Evidence from a quasi-experiment in the NFL ticket markets"
Management Science, 69(8): 4435-4456 - Featured article
Finalist, Kahle Family Research Excellence Award, 2024.
Finalist, MIT Sloan Sports Analytics Conference Research Paper Poster Competition, 2020.
Yılmaz Ö., Pekgün P., Ferguson M. and Shang G. (2022) "Strategic behavior for hotel standby upgrade programs: Empirical evidence and pricing implications"
Journal of Operations Management, 68(6-7): 675-701.
Arslan H.A., Easley R.F., Wang R. and Yılmaz Ö. (2022)* "Data-driven sports ticket pricing for multiple sales channels with heterogeneous customers"
Manufacturing & Service Operations Management, 24(2): 1241-1260.
Finalist, Kahle Family Research Excellence Award, 2023.
Finalist, 4th POMS Applied Research Challenge, 2020/21.
Yılmaz Ö., Pekgün P. and Ferguson M. (2017) "Would you like to upgrade to a premium room? Evaluating the benefits of offering standby upgrades"
Manufacturing & Service Operations Management, 19(1): 1-18 - Featured article
Yılmaz Ö., Easley R.F. and Ferguson M. (2023) "The future of sports ticketing: Technologies, data, and new strategies"
Journal of Revenue and Pricing Management. 22: 219-230.
Peng Y., Ferguson M. and Yılmaz Ö. (2023) "Airline revenue management around sporting mega-events: An application using data from the Super Bowl XLIX"
Journal of Revenue and Pricing Management. 22: 188-200.
*: Authors are listed alphabetically.
Submitted/Working Papers
Unlocking the benefit of exchangeable tickets: A study of consumer behavior in sports events with H. Alper Arslan, Yao Cui, and Ross Rotwein.
Under revision.
Reject & Resubmit, Management Science.
Consumer choice and assortment optimization under the random threshold multinomial logit model with Zifeng Zhao, Ruxian Wang, and Chenxu Ke.
Under revision.
Reject & Resubmit, Management Science.
The effects of price transparency on the vacation rentals: Evidence from California's Honest Pricing Law with Serkan Mehder, Maxime Cohen, and Armin Khamoshi.
In progress.
The effects of within-session price increases on consumer behavior: Evidence from field experiments with Domenico Fabrizi, Serkan Mehder, Jiankun Sun, and Zifeng Zhao.
In progress.
Oops! Out of Moves: The Impact of Dynamic Post-Failure Offers on Monetization in Mobile Games with Enfal Arisoy.
In progress.
Non-Academic Publications
What's dynamic pricing? An operations management scholar explains. (The Conversation, 2022)