What is Digital Marketing?

Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.

Types of Digital Marketing

• Search Engine Optimization (SEO)

• Pay-per-Click (PPC)

• Social Media Marketing

• Content Marketing

• Email Marketing

• Affiliate Marketing

• Mobile Marketing