New Creations Collective

Marketing Coordination

We were asked by New Creations Collective to act as their in-house Marketing Department with the aim of coordinating their marketing efforts with several of the venues they were performing at during their summer tour.

This entailed meeting with the individuals responsible for marketing at each of the venues and making sure their marketing efforts were aligned with those of NCC.

In some cases, further consultation/advice was given with regard to email and social media campaigns. We also aided the engagement of a local promotional group to help get the word out.

PR

New Creations Collective asked us to craft a press release announcing the tour and build the press list to target three different locations.

We had great success with this, especially in counties that had more then one venue hosting a performance of the show.

We also coordinated with an agency employed by one of the venues, combining our efforts meant that this region saw the most coverage as we were able to utilise their relationships with the local press.

Social Media Consultancy

AIS provided several sessions of Social Media Consultancy, advising on both organic and paid campaigns to help promote the performances during the tour.

We are delighted to see NCC continue to use the platform to keep their followers up to date with what the cast is up to during their down time before the next summer season!