Secretly Caring

Secretly Caring is a personal project inspired by face pareidolia, the phenomenon of seeing faces in everyday objects and surroundings. After discovering these playful characters in unexpected places, I began documenting and sharing them as a way to explore themes of loneliness, connection, and belonging. Through a series of photographs and visual applications across social media, posters, and stickers, the project reimagines these accidental faces as gentle reminders that comfort, joy, and human connection can often be found where we least expect them.