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People with sensory issues
People with sensory issues
This is a pie chart showing that 16% of the world population (approximately 1.28 billion people) experience sensory issues. This visualization emphasizes the significant market opportunity for sensory-friendly products and tools.
Target Markets
Target Markets
Here is a pie chart illustrating the different market segments for sensory-friendly products. The chart highlights key customer groups:
Children with Autism (40%)
Adults with Sensory Needs (25%)
Therapy Centers & Schools (20%)
General Comfort Seekers (15%)
The Problem
The Problem
"Individuals with sensory sensitivities often struggle to find clothing and tools that provide comfort and support throughout their day."
Target Market
Target Market
Primary Audience
Primary Audience
Adults with sensory processing challenges
Secondary Audience
Secondary Audience
Parents of children with sensory sensitivities and individuals with autism, educators, and occupational therapists.
Supporting Data
Supporting Data
“1 in 54 children are diagnosed with autism, many experiencing sensory discomfort” (CDC, 2024).
Parents and caregivers often report that children with sensory processing issues find standard clothing irritating and lack access to suitable sensory tools.
The global market for sensory-friendly products is projected to grow by 15% annually, reflecting rising demand for supportive clothing and sensory aids.
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