Embedded Files
Target Market:
Target Market:
Local households
Local households
Public market buyers
Public market buyers
Small vegetable retailers
Small vegetable retailers
4P’s Marketing Strategy
4P’s Marketing Strategy
Product:
Product:
Fresh, organic, pesticide-free pechay
Price:
Price:
Affordable and competitive
Place:
Place:
Public market and direct selling
Promotion:
Promotion:
Facebook posts
Flyers
Word of mouth
Simple Market Pitch:
Simple Market Pitch:
"Fresh from farm to table! Our organic pechay is safe, healthy, and affordable. Harvested daily to ensure freshness."
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