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Your SEO Professional will deliver the Best Results
You need to make sure you find the right SEO professional if you are serious about SEO. As with any service inquiry, it is important to clearly communicate what you want and to understand the services being offered and the cost. You should ensure that both sides have the same expectations. Your supplier or yourself can make vague comments about "Website top on Google". It is better to rank on the first page for Google searches for "phrase X" because it is clear and can be a great objective for any SEO work.
However, you should be cautious if the potential SEO professional makes guarantees about Google rankings. Google states that nobody can guarantee rankings in Google search results. It is crucial to identify the keywords that you want your website rank for in the Google search results. Both parties should agree on this list. It is much easier to rank a website well in Google for specific phrases (e.g., It is easier to rank a website for more specific phrases (e.g., "seo sunshine Coast") than for generic phrases (e.g., "SEO". There are many technical aspects to your website that will make it more user-friendly to Google and easier to optimize by your SEO provider. These are important things to discuss before you start the search engine optimization of your website. These are the things I recommend that you discuss with potential SEO suppliers during these crucial discussions.
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How to help your SEO supplier Do you want your SEO professional to do this for you? The tools your SEO professional has at his or her disposal will allow him to search for key phrases that your target market uses to find you products and services on search engines. These phrases are often different from what you might think. Because you view yourself as a seller and use terminology and jargon that is relevant to your industry, it can be hard to imagine yourself in the shoes and mind of your customer. Your SEO professional will appreciate your suggestions on key phrases and can research and create a list of keywords that will help your website rank high on Google. You can also look at the key phrases used by your competitors to generate a list. These lists and ideas should be provided to your SEO supplier.
Your SEO Professional should know about your target market. What/who/where are they (demographics), and what are their goals (geographic targeting). This will help you decide the language, grammar, and phrases that should be used on your site and the right phrases to include in your SEO (e.g. "Optimized" in the UK, Vs. "Optimized" US. This will help your SEO professional to tell Google where your website should be targeted. Your SEO professional should be able to see your website's Content Management System. (CMS is the area where you log in to, to manage your website). This will allow them to assess how SEO-friendly your website is. It is important to identify any critical SEO requirements early. Sometimes, a website rebuild might be recommended. Is your website located where and by whom? Google can determine the physical location of your website's servers. This information can be used by Google to help you target your website in country-specific search results. "Pages from [country]").]" This is not the only factor that can contribute to it, but it's something you should share with your SEO professional. Your website should not be hosted in a "bad neighbourhood". It could be hosted with a webhosting company or on servers hosting spam websites or link farms.
These websites can have a negative impact on your Google ranking. Which domain names point to your site? Are you pointing to one domain or several? Google could penalize one or more domain names if they are not properly managed. Google doesn't want multiple copies of the exact same website or pages displayed in search results. This is called duplicate content. Are there any Search Engine Optimization (SEO) activities that you have done on your website? Have you done any "submit your site to many search engines cheap/free" type activities for your website? Google does not like these and may place penalties or hold the website back from Google.
Here are some questions to ask your SEO Service Provider. You want to make sure that your SEO professional is ethical and will only do proper SEO work for your website. Google will not tolerate any unethical or poor SEO work that attempts to increase your website's success in Google search results. This could lead to penalties or worse, even a ban. It is very difficult to recover from this and, in the worst case, the domain name must be abandoned. These include purchasing link, participating in hyperlink farms, cloaking URLs, making your web pages visible only to Google and creating content only for Google and not humans.
You should always ask potential SEO suppliers for references. You can find SEO testimonials on the supplier's website. Check them out and then call these clients to verify the quality of their work. Ask your supplier to provide a list of activities that they will do as part of your website's SEO. Make sure there are no unethical ones. If in doubt ask me. It is also desirable that they sign up to an SEO code of ethics. These conversations between you and your SEO professional can help ensure smooth operation of your SEO program and achievement of the agreed goals. Your understanding of the work accomplished and regular progress updates from your SEO supplier are valuable. It is also important to provide feedback and to give consideration to any questions. A successful SEO solution involves both the SEO supplier as well as the client working together.
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