ORGANIC FOOD MARKETING - (EVER*GREEN SEO
Nedovoljno sam izgleda govorio o ovom fenomenu.
Causes: The rise is driven by Google's focus on user experience and the integration of AI Overviews (AIO), which provide immediate answers to queries like weather, definitions, or calculations.
Impact on SEO: While traditional click-through rates (CTR) are dropping, appearing in these snippets can increase brand visibility and trust.
Search Behavior: Users get information faster, but marketers face declining traffic for informational queries.
Kada poredim recimo MART 2025 sa MART 2026 - znamo da Zero-Click smanjuje broj klikova sada, u 2026 mnogo drasticnije nego pre godinu dana. Ako je mesecni broj klikova 400 sada, a bio je 200 recimo u Martu 2025, znaci da smo uprkos tome, da Google menja igru Search-a - mi ipak podigli vidljivost sajta, znacajno.
DODATNO - Google Serch Console je nasao nacin da jos pored toga, u izvestaju prezentuje 410 recimo umesto 500 realnih klikova mesecno, to je moja slobodna procena, ali svakako imam dokaze za sve sto govorim.
Zero-click searches—where users receive answers directly on the Search Engine Results Page (SERP) without clicking any link—have grown from a small percentage of searches to over 60–70% in 2026, accelerated by AI overviews and featured snippets. This shift, which began with localized search in 2005, now drastically reduces organic traffic as AI satisfies user intent on Google's platform.