Or Babad
Email:
Mobile:
+972 544 446 480
Kfar Sava, Israel
PROFESSIONAL SUMMARY
Digital Marketing Automation & MarTech Consultant, Helping Companies Become Data-Driven, Utilizing Online & Offline Data.
Experience of 11 years, delivering more than 130 projects in B2C & B2B companies.
My projects led to a major change in concept, working methods, marketing effectiveness and the organizational attitude towards customers & the use of data.
Managing all project life cycle:
- Strategy: business requirement, implementation road map, RFP process.
- Deployment: Leading solution implementation from business, tech & process prespectives.
- Monetization: Doplying & supporting business usage and leading utilzing business potential.
Skills:
- Hands-On orientation.
- Practical and "quick wins" oriented.
- Business oriented with proven exrerience in all sectors.
- High analytical skills.
- Proven experience in delivering innovative solutions.
- Focused on delivering results.
Specialties:
- Marketing Automation
- CDP: Customer Data Platform
- Customer management strategy
- Personalization
- Cross Channel Marketing
- Online & Offline Data Management
- Customer journey
- Customer Experience
- Customer analytics
- Data Monetization
- Campaign management
- Customer acquisition,retention & churn management
- Customer value (LTV)
- Cross/Upsell
- Loyalty programs
- Segmentation
- Data mining
- Web analytics
I excel at:
Team management, SEM, SEO, SMO, PPC, Marketing Collaboration, Web Development UI, UX,
B2B, B2C, Lead Generation, Content creation and ,promotion.
Highly driven project manager adept at SEO, SMO, social media and integrated marketing
illוustrated across 9+ years of experience in related roles. Talented experienced sales and lead
generation professional who effectively multi-tasks and balances clients’ needs with company
demands. Skilled in evaluating needs and implementing strategies that increase revenue and
brand growth. Eager to fulfill a project manager or related roles to positively contribute the
company team. Efficiently builds long-term relationshsips while consistently reaching business’
targets. Fast learner and a professional. Strong ability to work individually and in a team.
Excellent skills in any digital marketing - related platforms.
WORK EXPERIENCE
Business Development Manager Jan 2024 - Present
AimBetter • Tel-Aviv, Israel
• Generating leads for the company for the online campaign by using tools such as google ads,
LinkedIn, Facebook etc.
• Managing campaigns on google for ads and for business by creating product positioning and
messaging to differentiate products in market and expand visibility.
• Increasing site traffic by developing, executing and measuring integrated, multi-channel
marketing strategies to increase agency awareness which generated and nurtured leads and,
also supported business development efforts.
• Supervising the quality of customer service and sales team.
• Monitoring, analyzing, and improving the performance of all marketing initiatives and
platforms. Managing renewal and maintenance of all media plans, agreements, and strategic
partnerships.
• Providing overall concept, strategy, creative direction and final approval for all collateral,
creative campaigns, and global marketing initiatives.
• Working with our DBA to develop the custom cross-departmental business intelligence
reporting.
• Providing monthly and quarterly sales and marketing performance reviews to the CEO.
Digital Marketing Specialist Sep 2015 - Present
Freelance
• Managing digital sales streaming accounts to improve brand positioning and growth.
• Performing through market research and competetive analysis to understand and effectively
communicate with clients.
• Developing and applying both strategic and tactical digital marketing and e-commerce
activities with a focus on driving acquisition and conversion.
• Developing sales leads through cold calling, marketing lists and internet leads by creating
leads for Telegram, Facebook, Twitter, LinkedIn and Instagram insights.
• Generating leads traffics for B2B and B2C.
• Increasing site traffic by developing, executing and measuring integrated, multi-channel
marketing strategies to increase agency awareness which generated and nurtured leads and,
also supported business development efforts.
• Monitoring, analyzing, and improving the performance of all marketing initiatives and platforms
• Producing an average of accurate leads per week. -Depends on clients’ demands and
handling my clients’ inquiries.
Lecturer - Contract Sep 2014 - Dec 2014
HackerU College • Tel-Aviv, Israel
• Preparing and delivering lectures to college students on topics such as introduction to
business , principles of marketing, digital marketing and SEO, SMO and PPC.
• Teaching students how to use design applications, computer-aided drafting (cad) or
manufacturing to develop technological solutions to problems.
• Developing the students keyboarding skills and understanding of business finance, personal
finance, and entrepreneurship and advising them regarding problem-solving and critical
thinking in business.
VP of Marketing Feb 2014 - Sep 2014
Publicators • Kfar-Saba, Israel
• Being responsible for all Marketing Functions which include branding, corporate
communications, product marketing and marketing communications strategies and programs.
• Identifying opportunities for increasing visibility, brand recognition and engagement with
multiple audiences in current markets (investors, press, customers, users, strategic partners).
• Developing a digital strategy to grow the database and increase the engagement average.
• Supporting communications needs of sales, business development & investor relations by
playing in-house team manager and team leader roles.
• Email marketing campaigns and guiding client’s team on email marketing.
SEO Manager Jan 2013 - Jan 2014
Clickwise • Tel-Aviv, Israel
• Improving search engine results page (SERP) by performing a synergy of SEO examining
several key fundamentals including on-site, off-site optimization, keyword research, link
architecture, and directory submissions.
• Managing all SEO and SMM campaigns on behalf of all clients and identifying keywords that
are unique for each individual client.
• Ensuring that all onsite optimization efforts (i.e. title tags, inbound and outbound links) are
handled within the best practices of SEO and SMM methodologies.
• Working with the content team to maximize content creation based on keywords and revenue
opportunities.
• Promoting websites, and managing keywords, long-tail , short-tail client, business
development.
• Generating leads with market analysis, PPC, SEO, SEM and SMO.
EDUCATION
Computer Science Studies
Tel-Aviv University • Tel-Aviv, Israel
SKILLS
• AI expert, SEO, SMO, PPC, SPA, Affiliate Marketing, Lead Generation, Sales Automation, Marketing.
Automation, Retail, E-commerce, Online shop, Digital data anlaytics/marketing,
Facebook/Telegram/Instagram Insights, Google adwords and Google Analytics, Adobe
photoshop, video content, creating and promotion, Microsoft programs and
salesforce.
• Management, Team-work, Result oriented, Innovative, Thinking out of the box, Creative,
Budget management, Building goal’s programs annually and semi-annually, Market research,
Communication, Responsibility, Sales, Social media