An opt in email mailing list is one of the most used tools for internet marketers. I am curious as to why less niche marketers are using opt in email marketing.

Since several months ago, I have been building opt in email lists. It has not only paid me well, but it has also been a great experience. I enjoy getting to know my opt-in list members and answering their questions. Sometimes, they even learn from me.

An opt-in list is a great idea, but why? Are you running a website? Do you own a niche-market web business? If so, you will need an opt-in email address.

Why? Without an email list, people only see your website if they click on it once. What percentage of people buy something from a web site the first time they visit it? Many people must visit a website at least 5-10 times before purchasing from that site superintendent email list.

This is what opting in to your email list can help you do. Your first visitors can opt in to your mailing list so that you can continue to send them to your site, so they can view it again and perhaps buy from your company.

It is important to send more than invitations to your web site to build an opt in list. You must send strong content to your list members to establish a good relationship and make them open to purchasing from you in the near future.