Matcha Powder for Baking Market was valued at USD 0.75 Billion in 2022 and is projected to reach USD 1.5 Billion by 2030, growing at a CAGR of 9.0% from 2024 to 2030.
The Matcha Powder for Baking market is growing as more consumers and businesses discover the benefits of incorporating matcha into their baked goods. This powder, derived from finely ground green tea leaves, provides both a vibrant color and a unique, earthy flavor that appeals to modern tastes. The market is segmented into various applications including home use, baking shops, food processing, and other uses. These segments are shaping the market’s landscape as the popularity of matcha increases globally, especially in countries with a strong baking culture.
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In the home-use segment, matcha powder is primarily used by individual consumers who enjoy experimenting with new ingredients in their baking. Home bakers incorporate matcha powder into a variety of baked goods such as cookies, cakes, and muffins, drawn to its distinctive flavor and health benefits. The growing trend toward wellness and clean eating has also contributed to its popularity, as matcha is rich in antioxidants and has a number of potential health benefits. This segment is characterized by a demand for small quantities of matcha powder, often purchased online or in specialty stores.Consumers in this category are often motivated by the desire to create unique, Instagram-worthy treats, leading to an increase in the demand for matcha-flavored products in the home kitchen. Additionally, there is a rise in awareness regarding matcha's versatile usage, leading to its integration not just in sweets but also in savory baking applications like breads and crackers. The home-use segment thus reflects a fusion of both culinary curiosity and health-conscious choices, making it a key driver in the overall matcha powder for baking market.
Baking shops, from independent bakeries to large-scale commercial operations, are significant players in the matcha powder for baking market. These businesses use matcha powder to develop a wide range of products, including cakes, cookies, pastries, and even beverages. The trend of incorporating matcha into bakery items has grown substantially in recent years, driven by consumer demand for exotic flavors and unique offerings. Many consumers are now seeking matcha-based alternatives to traditional bakery items, which has prompted baking shops to expand their menus with these trendy green treats.Baking shops benefit from the versatility of matcha powder, allowing them to create everything from vibrant green matcha macarons to delicate matcha-flavored sponge cakes. The ability to offer such products helps them cater to a wide customer base, including health-conscious consumers who are looking for healthier dessert options. In addition, matcha provides a point of differentiation for bakeries in a competitive market, attracting customers who are looking for novelty and premium quality products.
The food processing segment refers to the use of matcha powder by food manufacturers in the production of packaged goods such as snacks, beverages, and confectioneries. Companies in the food processing sector incorporate matcha into their offerings as part of an effort to appeal to consumers seeking functional and indulgent food options. Matcha is often used in energy bars, ice cream, tea blends, and other convenience foods that emphasize natural ingredients and health benefits. As the demand for plant-based and clean-label foods grows, matcha has become a popular addition to processed foods aimed at health-conscious consumers.Matcha powder in food processing serves not only as a flavoring agent but also as a colorant, providing a unique green hue to products like chocolates and cookies. This allows brands to stand out on shelves and align with the rising consumer interest in natural and minimally processed ingredients. With increasing consumer preference for innovative, functional foods, the food processing segment is expected to experience significant growth, with matcha being a key component in meeting both taste and nutritional demands.
The “Other” segment encompasses a range of applications for matcha powder beyond the typical baking, home use, and food processing sectors. These include uses in the cosmetic industry, such as in face masks, and the pharmaceutical sector, where matcha’s antioxidant properties are valued. Additionally, matcha is utilized in beverage production, both for its unique flavor and as a natural source of caffeine. The versatility of matcha ensures that it is being integrated into a variety of innovative products and applications, broadening the scope of its market.In the health and wellness industry, matcha is also featured in detox drinks and supplements due to its high antioxidant content. This subsegment demonstrates the growing demand for matcha in non-traditional baking applications, further expanding its potential market reach. The “Other” segment thus includes various niche uses, which contribute to the overall market’s expansion and appeal in diverse industries.
One of the key trends in the Matcha Powder for Baking market is the increasing demand for natural and organic ingredients. As consumers continue to prioritize healthier, clean-label products, matcha powder is gaining traction for its health benefits and natural origins. The shift toward plant-based diets and wellness-oriented lifestyles is also fueling this trend, as matcha is often seen as a healthier alternative to artificial colorants and flavorings. This trend is particularly evident in the baking shop and home-use segments, where consumers are increasingly seeking out natural and high-quality ingredients for their baking.Another prominent trend is the growing popularity of matcha-flavored baked goods in restaurants, cafes, and retail bakeries. With more people looking for new and unique flavors, businesses are using matcha powder as a way to differentiate their products and attract consumers who want to try something novel. Additionally, the increasing use of matcha powder in non-traditional bakery items, such as savory breads and crackers, highlights the expanding versatility of matcha in the culinary world. The demand for matcha in food processing also presents a significant opportunity, as manufacturers look for innovative ways to incorporate the powder into mass-market products such as snacks and beverages.
Opportunities for growth in the Matcha Powder for Baking market include expanding into emerging markets where matcha is gaining popularity. Countries in Asia, Europe, and North America are seeing growing interest in matcha, which presents opportunities for producers to introduce new products and expand their presence in these regions. Furthermore, the increasing availability of high-quality, affordable matcha powder from suppliers worldwide is expected to drive market growth. As the product becomes more accessible, it will be easier for small businesses and home bakers to experiment with matcha, contributing to a broader consumer base. Lastly, collaborations between matcha producers and large food companies could open up additional channels for market expansion, as matcha becomes a key ingredient in mass-produced goods.
1. What is matcha powder and how is it used in baking?
Matcha powder is finely ground green tea leaves, commonly used in baking for its unique flavor and vibrant color. It’s used in cookies, cakes, and even bread to add a distinctive green hue and earthy taste.
2. Is matcha powder healthy to use in baked goods?
Yes, matcha powder is rich in antioxidants, vitamins, and minerals, making it a healthy ingredient to include in baking. It’s known for boosting energy and providing a calming effect due to its natural caffeine content.
3. Can matcha be used in savory baking?
Yes, matcha powder can be used in savory baked goods like breads, crackers, and sauces, adding a subtle green tea flavor that complements a variety of savory ingredients.
4. Is matcha powder suitable for vegan baking?
Yes, matcha powder is plant-based and works well in vegan baking recipes, as it is made from ground green tea leaves without the need for animal products.
5. How do I store matcha powder to maintain its freshness?
Matcha powder should be stored in an airtight container in a cool, dry place, away from sunlight, to preserve its flavor, color, and nutritional value.
6. Does matcha powder have a long shelf life?
Matcha powder generally has a shelf life of about 6-12 months when stored properly. After this period, its flavor and nutritional content may degrade.
7. Can I use matcha powder in other types of recipes besides baked goods?
Yes, matcha powder can be used in a variety of recipes, including smoothies, teas, ice cream, and savory dishes like soups and sauces.
8. Where can I purchase matcha powder for baking?
Matcha powder for baking can be purchased from specialty stores, health food stores, or online retailers, often in both culinary-grade and premium varieties.
9. How much matcha powder should I use in my baking recipes?
The amount of matcha powder used depends on the recipe, but typically 1-2 teaspoons per cup of flour is a good starting point for most baked goods.
10. What are some popular baked goods made with matcha powder?
Popular baked goods made with matcha powder include matcha cakes, cookies, macarons, and muffins, all offering a distinct green tea flavor and color.
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Guizhou Guicha (Group) Co.
Ltd.
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village Tea Industry Co.
Ltd.
Huamingyuan Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha (Shanghai) Co.
Ltd.
AOI Seicha
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Matcha Powder for Baking Market
Home Use
Baking Shop
Food Processing
Other
Based on Types the Market is categorized into Below types that held the largest Matcha Powder for Baking market share In 2023.
Ordinary Grade
Premium Grade
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
1. Introduction of the Global Matcha Powder for Baking Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Matcha Powder for Baking Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Matcha Powder for Baking Market, By Type
6. Global Matcha Powder for Baking Market, By Application
7. Global Matcha Powder for Baking Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Matcha Powder for Baking Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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