Despite the overall downward trend of the smartphone market in the same year, OPPO reached over 600 million global monthly active users across more than 60 markets through its outstanding products. Canalys data revealed that, by the third quarter of 2023, OPPO was among the top three in 20 regional markets.

OPPO's relentless drive for innovation was on full display in 2023, with the launch of well-received new flagship smartphones, including the Find X6 Series and the Find N3 Series. OPPO's foldable phones held a strong market share, with Counterpoint data showing an impressive 20% of the Chinese foldable market in the first half of the year, and the Find N2 Flip held the top spot with a 31% market share among vertical foldable smartphones.

Oppo App Market Download English

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OPPO's global performance could not have been possible without continuous R&D investments. OPPO currently has more than 54,000 granted patents, ranking sixth globally, and leading in key areas such as imaging, 5G communications, and AI. In 2023, OPPO introduced its self-trained large language model AndesGPT, whose performance on the OpenCompass evaluation platform ranked first among models at the 7 billion parameter level.

OPPO APP Market is official application and game download&management platform released by OPPO, which is perfectly integrated with OPPO mobile phones.OPPO APP Market is committed to providing users with rich and secure application resources and a one-stop application management experience covering the entire life cycle of the application

OPPO Theme Store is a personalization app developed by OPPO. It provides a selection of themes, font, wallpapers (static and dynamic) and video ringtones to help users personalize their phones. OPPO Theme Store app is available in over 110 countries/regions. Its most active markets include India, Indonesia, Thailand, Vietnam, the Philippines, Malaysia, and other markets. It helps content creators and developers to reach out to OPPO's large global user base.

Game Center is committed to helping developers to provide users with fun and entertaining games without spam and viruses. It provides one-stop services that feature fine-grained operations and maintenance, precise user targeting, and effective monetization.

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Oppo (sometimes stylized as OPPO) is a Chinese consumer electronics manufacturer headquartered in Dongguan, Guangdong. Its major product lines include smartphones, smart devices, audio devices, power banks, and other electronic products.

The brand name "Oppo" was registered in China in 2001 and launched in 2004 by Tony Chen in Dongguan, China. In 2005, they introduced their first device internationally, the Oppo X3 MP3 player. [3] Since then, the company has expanded to over 50 countries and become a major player in electronic devices around world.[3]

In June 2016, Oppo became the largest smartphone manufacturer in China,[4] selling its phones at more than 200,000 retail outlets.[5] In 2018, Oppo Digital announced that they were discontinuing their disc player business in major markets, and focusing on mobile devices. Oppo was the top smartphone brand in China in 2019 and was ranked fifth in market share worldwide.[6]

In 2021, Oppo announced that they were acquiring OnePlus, a major phone manufacturer. This deal was extended in 2022, with OnePlus becoming one of Oppo's subsidiaries and sharing major components with Oppo phones, processors, screens, and even the phones themselves. OnePlus will also essentially serve as Oppo's US outlet with similar phones within the OnePlus brand.

The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010.[7] In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.[8][9][10]

Oppo hires celebrity endorsers in Vietnam. Sn Tng M-TP endorsed three smartphone units: Neo 5, Neo 7, and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.[11][12]

In 2019, Oppo became a sponsoring partner of the French Open tennis tournament held in Roland-Garros, Paris. The same year, they also became a sponsoring partner of Wimbledon Championships for 5 years as the first official smartphone partner.[14][4]

Released in 2015, the HA-2, was a portable version of the HA-1 amp/DAC, which featured a battery pack option and a stitched leather casing. The phone played music in real-time to the HA-2 (via the included Android micro USB cable or iOS lightning cable, or USB cable if from PC). It also can be charged using an included "rapid charger" charging kit. The battery pack feature can only be used simultaneously while the HA-2 is used to play music if the playing (source) device is an Apple iOS device. In October 2016, an updated version was released with a new DAC chip and now named HA-2SE. Otherwise, it was the same as the HA-2.[citation needed]

Oppo launched its first smartwatch, the OPPO Watch, on 6 March 2020 in the Chinese domestic market. The next year, they followed up with the OPPO Watch 2, then in 2022 with the Watch 3 Pro, and in 2024 with the Watch 4 Pro.[16]

VOOC (Voltage Open Loop Multi-step Constant-Current Charging) is a proprietary fast charging method unveiled in 2014 by Oppo. It is unique among fast charging methods in that both the cable and charger needed to utilize its potential are proprietary. It is primarily employed in brands of mobile products under the umbrella of its parent company BBK Electronics.[2][17][18] As of February 2023, VOOC implementation is exclusive to brands closely associated with Oppo.[2] Some Oppo devices support USB-PD chargers, however USB-PD devices can not fast charge from VOOC chargers.[19]

VOOC is implemented in other brands under the BBK Electronics umbrella. Although marketed under different names, the only difference lies in the name. For example, OnePlus calls it Warp [20][21] The interchangeability is not endorsed by the respective brands and cross operability may be voided anytime in the future.[2]

In November 2023, at Paris Photo 2023, OPPO and Hasselblad revealed their collaboration to develop the next generation of HyperTone camera systems in 2024, focusing on aesthetics and computational photography. These cutting-edge systems will debut in upcoming Find series flagship smartphones, promising users an unparalleled mobile imaging experience. [32]

In 2022, Finnish telecommunications equipment supplier Nokia filed a lawsuit accusing Oppo of using its technology patents without paying a license fee. In August, a German court halted sales of Oppo smartphones.[33]

Oppo has also faced challenges in India, a market it expanded into in 2014. In July 2022, the Indian government announced a fine of 43.8 billion rupees ($550 million at the time) against Oppo's local subsidiary for tax evasion.[33]

Nowadays, the world of technological devices is extremely wide, and competition is ruthless. Few brands such as Apple and Samsung lead the global market, however, a new generation of Chinese brands is rising. Oppo is the main example of a brand which had a relatively fast growth over the past few years, conquering the market with its well-priced cell phones and much more.

Oppo is a telecommunication company registered in China in 2001, officially founded in 2004, and based in Dongguan (Guangdong province). The brand is a subsidiary of the BBK electronics corporation, one of the biggest manufacturers of technological products in China. Such conglomerate was founded in 1995 by the entrepreneur Duan Yongping and owns other famous smartphone companies such as One plus and Vivo.

During the past years, Oppo has shown to the Chinese market that it has no reason to envy biggest phone manufacturers. Indeed, the brand detained an 18% of market share in Q2 2022, immediately behind Vivo and Honor. However, the worldwide situation is slightly different, with the Tech giants Apple and Samsung that are still dominating the market. In Q3 2022, Oppo ranked 4th among the largest global smartphones shippers, accounting for a 10% of market share.

Up to day, Oppo operates in more than 60 countries. The Chinese phone brand has exercised a large control especially over India, detaining 71% of the whole Indian telephone market in 2021. Oppo was the 5th biggest brand by shipment volume, taking over 10% of market on the same year.

Despite having a big impact on the Indian market, southeast Asia is the area in which Oppo has the most significative influence. Indeed, Timor-Leste is where the brand detains the highest market share, estimated in 31.5% of the market. In 2nd and 3rd place there are Cambodia and Indonesia with approximately 20% of market share in both countries.

Oppo marketing strategy also includes cobranding initiatives. During the years indeed, the brand announced several collaborations along with other tech giants, such as Huawei. In December 2022, it was announced a license patent agreement between the two Big Techs. The deal mainly concerned the research and development of 5G, Oppo paid Huawei to license its 5G technology, while Huawei obtained the Oppo patent license for technical research in wireless technology.

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news. 152ee80cbc

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