Red Ribbon Information
Red Ribbon Information
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2021 San Diego Red Ribbon Virtual Assembly
2021 San Diego Red Ribbon Virtual Assembly
This 13-minute virtual Red Ribbon assembly is geared towards elementary school kids. It briefly explores the following topics: what Red Ribbon Week is; police dogs used in drug detection and their sense of smell; airplanes and helicopters, clandestine lab suits used when cleaning up chemicals, and making healthy choices.
About Kiki and Red Ribbon Week
About Kiki and Red Ribbon Week
Red Ribbon Week – October 23-31 – You may remember the events of this commemorative week from elementary school – red ribbons that you wore during the week, the bookmark contest, people like me coming to your class to talk. I want to remind you about why we have Red Ribbon Week.
On February 7, 1985, Enrique (“Kiki”) Camarena, a DEA Special Agent, was stationed in Guadalajara, Mexico. Kiki had been in Mexico for more than four years and was on the trail of Mexican marijuana and cocaine drug traffickers.
At 2:00 p.m. that day, Kiki was going to meet his wife Mika for lunch. As Kiki was about to enter his truck, five men approached and shoved him into a beige Volkswagen and sped away. That was the last time Kiki was seen alive.
Kiki’s body was found one month later in a shallow grave, 70 miles from Michoacán, Mexico. He had been beaten and brutally murdered.
Shortly after Kiki’s death, Congressman Duncan Hunter and Kiki’s high school friend Henry Lozano launched the “Camarena Club” in Kiki’s hometown of Calexico, California. Hundreds of club members pledged to live drug-free lives to honor Kiki’s sacrifice.
In 1988, the National Family Partnership coordinated the first national Red Ribbon Week with President and Mrs. Reagan serving as honorary chairpersons. Since then, 80 million people participate in Red Ribbon activities each year. The National Family Partnership continues to coordinate the campaign for families, schools, and communities across the nation each year.
National Contests
National Contests
Photo Contest: Open during the month of October. Families and schools submit a photo of home or school decoration around the Red Ribbon theme.
Patch Program: Open to Boy Scouts and Girl Scouts now through Nov 30th.
2022 Theme Contest: Due Dec 4.
2021 Campus Video PSA Contest: ONLY open to college students (no high school entries will be accepted.) Due Nov. 8th. The winning campus will receive $5,000 to support their drug prevention efforts.
Ideas for Schools
Ideas for Schools
Wear red ribbons and distribute them to your friends, family, volunteers, staff, and employees.
Create a Red Ribbon virtual background for your school and use it during October. (Find some sample ideas here)
Sponsor a Red Ribbon Week activity (e.g., fun run; bike-a-thon; bookmark, poster, or essay contest).
Incorporate drug prevention facts and tips in your school-wide announcements and websites.
Have a (virtual) Red Ribbon Rally with performances by local talent or school groups.
Have a presentation about the dangers of drug abuse. (Virtual presentation information and requests are available on the home page)
Do a drug prevention and refusal skills presentation for your classmates.
Have parents and students take a drug-free pledge.
Provide information about Kiki Camarena and the history of Red Ribbon week.
Sponsor an in-service training on drug prevention education for school administrators, teachers, counselors, nurses, and other staff.
Bring drug prevention curriculum into your classroom.
2021 Virtual Red Ribbon Assembly here
Ideas for Communities
Ideas for Communities
Contact your elected officials about issuing a proclamation declaring Red Ribbon Week in your community and invite them to participate in Red Ribbon Week activities.
Create a Red Ribbon virtual background and use it during October. (Find some sample ideas here)
Display red ribbons on the interior and exterior surfaces of your organization’s building—or GO RED!
Sponsor a special drug abuse prevention seminar for the community. Invite a speaker who is an expert on drug prevention and invite the community to attend. (Virtual presentation information and requests are available on the home page)
Submit a public service announcement about Red Ribbon Week activities to your local radio station.
Sponsor an in-service educational program for your employees and community leaders.
Post fact sheets and Red Ribbon Week event notices and other materials on community webpages, and on bulletin boards in libraries, hospitals, local churches, synagogues, gymnasiums, grocery stores, parks and recreation departments, health clinics, universities, and other public places.
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