A meme created by Archie Ransom in an effort to turn the Black community of Oakland against E.L. Moore and dissuade them from attending Mansa's free block party album release celebration. As it goes: Moore is selling out the rest of his band and his people. He's too eager for success, he's forgotten where he comes from. He's ripping off the band, cutting his own deal with Warner, or maybe Columbia is about to steal him away from Warner. He's a sellout, an Uncle Tom, he's Keiner's tool. And the new album is no good, it's all about Keiner's weird Euro-intellectual preoccupations, "music for smart-ass white boys to listen to in their dorm rooms."
That's the payload. The vectors for deployment involve some word-of-mouth influencers but also some contacts in the music industry and a bunch of the local music press. The key to delivering the payload is that we don't put any effort into tearing Moore down. Instead, we make sure he is praised to high heaven, by all the wrong people. Over-excited hype about the new record in uncool, inauthentic venues. Loud white kids who think Moore's whole "space pimp trip" is so crazy and hilarious. The wrong kind of suits from the wrong record labels braying about what a sweet deal Moore's gotten, how he's really ready to reach a "mainstream audience." And the praise is always for Moore, Moore, Moore, never Mansa.