In addition to possessing the power of using Anunnaki glyphs, Frank DiGiuseppe had been able to develop himself as a memeticist, presumably thanks to the ekimmû possession he suffered after encountering History B in Vietnam. He read up on a number of topics, including conspiracy theories around sacred geometry as well as the history of public relations, and developed a theory about the placement of pyramid symbology throughout the United States history and government. As it turned out (whether this insight was due to the ekimmû's possession or not), he was entirely correct.
The pyramid, and more specifically the eye-in-the-pyramid, is a symbol of this false history (i.e. History A) used by the secret control apparatus behind the United States from its inception to hide the true history, the true architecture, that of the more true and ancient ziggurats (i.e., History B).
The audience (at the outset) were similarly disillusioned Vietnam veterans that Frank had met in the VA system and at support groups. However, there does appear to be a danger of the meme spreading outside that target population.
This meme can also be reduced to just an inscription of the eye-in-the-pyramid at reduced efficacy, as it will take a second party to activate the full meme and catalyze what the eye-in-the-pyramid means through verbal or other explanation.