Embedded Files
bit.ly/OpenDataCFE
bit.ly/OpenDataCFE
Agenda:
Agenda:
Introductions
Open Data Defined
Common Sources of Open Data
Common Tools
Data Needs of Entrepreneurs?
Activity (Google Slides)
Introductions
Introductions
Caleb Domsy, Business Librarian, Humber Libraries, Lakeshore Campus
Caleb Domsy, Business Librarian, Humber Libraries, Lakeshore Campus
Caleb leads workshops on market research for business and research analyst students at Humber College. He studied data librarianship during his Master's degree and is Humber's Data Liberation Initiative representative.
Ewan Gibson, Business & eLearning Librarian, Humber Libraries, North Campus
Ewan Gibson, Business & eLearning Librarian, Humber Libraries, North Campus
Ewan also leads workshops on market research for business students at Humber College. He researched Data Literacy and Open Data initiatives during his Master's degree.
Open Data Defined
Open Data Defined
The following definition is a modified version of the Canada Open Government Licence and Statistics Canada's Open License.
Open data is information that you are free to, "copy, modify, publish, translate, adapt, distribute or otherwise use . . . in any medium, mode or format for any lawful purpose."
It is also allowable to sell, or sell value-added, information from open data sources.
Open data sources are often paired with a license that outlines their use. Always refer to the license before releasing a commercial application of open data.
Canadian Open Data Sources:
Canadian Open Data Sources:
National Data Sets:
National Data Sets:
Provincial Data Sets:
Provincial Data Sets:
Ontario Municipal Data Sets:
Ontario Municipal Data Sets:
Common Tools
Common Tools
Data come in all shapes and sizes. The following file formats are common in open data sources:
SHP, KML: ArcGIS, Google Earth, etc.
JSON, HTML, XML: Text editors such as Notepad++, Brackets, Komodo Edit, etc.
Data Needs of Entrepreneurs
Data Needs of Entrepreneurs
According to research on entrepreneurs, the most common data needs pertain to the 4Ps of marketing, i.e. Product, Price, Promotion, and Place. Of the 4Ps, the two that are most responsive to data are Promotion and Place (Keh, Nguyen, & Ng, 2007).
Promotion - Traditionally thought of as advertising, but includes any efforts to raise awareness of the product or service. Promotion also includes research on the desired audience or target market.
Place - The point of sale for the product or service, "location, location, location."
References:
Keh, H. T., Nguyen, T. T. M., & Ng, H. P. (2007). The effects of entrepreneurial orientation and marketing information on the performance of SMEs. Journal of Business Venturing, 22(4), 592-611. doi:10.1016/j.jbusvent.2006.05.003
Example of Open Data leveraged by entrepreneurs for entrepreneurs:
Example of Open Data leveraged by entrepreneurs for entrepreneurs:
Activity
Activity
1. Form a small group. 2 min
2. Select a source of open data from the list above. 3 min
3. Explore the data in an effort to answer the following questions: 10 min
What subjects or industries are well represented in the data catalogue?
Click on a few data sets. How much information is supplied on how the data was collected? How to understand/read the data file?
Can you find a data set that would be useful for the promotion of a business or service?
Can you find a data set that would be useful for the place of a business or service?
Did you find any other data sets of interest?
4. Prepare a brief presentation/demonstration on the data catalogue your group selected. (Please stick to your group's slides. Click on the + icon to add more slides if needed) 5 min
5. Present to the room. 10 min
Image Credits
Image Credits
All images from www.thenounproject.com:
open data By Five by Five, FR waving By Mourad Mokrane, RU Canada By Federico Panzano, IT tools By i cons, US Thinking By Iconika run By ruliani, ID agenda By Aneeque Ahmed feedback By K Ξ L L Ξ RGoogle Sites
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