For countless years, consumers would wander into the neighborhood video store in search of movies to take home. For a few, selecting a film was a procedure which often ended in disappointment. Guided by the words of a small number of movie critics or a section written on the film covers sitting on display, there is uncertainty unless the selection was centered on movies the viewer had already seen at the theaters or on television.

For others, the neighborhood video store seldom offered the selection that they craved. These viewers knew what they wanted; from indie films or anime to spiritual based offerings or Sci-Fi, but with a total collection of 10,000 to 15,000 titles the likelihood of finding a film suited to their tastes weekly was remote. For movie fans there must be an improved way; ways to have a broader selection and a technique of discovering movies that had the potential of becoming favorites.

Then in 1999, Netflix rolled out their online movie rental subscription service and movie selection has never been the same. Without the constraints of walls and space on the floor, an online movie rental service is effective at offering any DVD made. 123 movies For Netflix customers, this means over 90,000 titles to pick from among countless genres and subcategories of films.

With online movie rental the choices suddenly expanded from basic drama, comedy, action, and Sci-Fi to selections as specific as British Comedy, Russian Foreign Films, African-American Documentaries, Latin Pop, or Belly Dancing Whether a viewer simply really wants to experiment and expand their horizons or knows exactly what they want, the library should offer much greater satisfaction.

With the vast selection however, comes a hardcore choice for many who don't spend their time staying in-the-know about every new movie release. Listed here is where a number of the true advantages to the Netflix online movie rental service come in to play.

As customers view movies with Netflix, they give ratings/reviews online. Users will add Friends with similar tastes in addition to make reference to critics reviews. With a database that's currently 1.5 billion reviews strong, you will find good statistics to steer users for making their movie selections. The online movie service may also guide users by examining their particular rental and review history to predict what other choices is to their liking.

Certainly, the choices for movie fans have expanded with the introduction of online movie rental services. With a vastly expanded collection of films and services to assist users in discovering movies they never even knew they wanted, it has moved consumers on to another location level of home entertainment.