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Webflow is a visual website builder and also a hosting service, ecommerce platform, and content management system (CMS).
In this in-depth Webflow review, we’re going to break down the cloud-based platform’s core features, pros, cons, and pricing options.
We’ll also pit Webflow against other website builders to see if it’s the right design tool for you, and then introduce an all-in-one free alternative with all the tools to grow your online business from the ground up.
What is Webflow?
What is Webflow?
Founded in 2013, Webflow is an original invention of Vlad Magdalin (CEO) and his brother Sergie Magdalin — as well as their friend Bryant Chou.
The trio created the San Francisco-based company on the premise that they’ll provide a better responsive website builder, one that allows anyone to create a website without writing a single line of code.
But with limited resources, the company struggled to remain afloat.
Seven years later (while facing imminent bankruptcy), the Webflow platform got off the ground with a $72 million Series A funding round.
Today, Webflow is not only a website builder but also an entire website and software development platform mainly targeting web designers.
Webflow’s pros and cons
Ecommerce platform
Ecommerce is a mainstay of Webflow’s platform.
As a web designer, Webflow lets you design an ecommerce site, your way, from the ground up with almost anything — custom effects, animations, interactions, and a full-on responsive layout.
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