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Beyond just online platforms, the new survey finds that the vast majority of teens have access to digital devices, such as smartphones (95%), desktop or laptop computers (90%) and gaming consoles (80%). And the study shows there has been an uptick in daily teen internet users, from 92% in 2014-15 to 97% today. In addition, the share of teens who say they are online almost constantly has roughly doubled since 2014-15 (46% now and 24% then).

These are some of the findings from an online survey of 1,316 teens conducted by the Pew Research Center from April 14 to May 4, 2022. More details about the findings on adoption and use of digital technologies by teens are covered below.

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Black and Hispanic teens stand out for being on the internet more frequently than White teens. Some 56% of Black teens and 55% of Hispanic teens say they are online almost constantly, compared with 37% of White teens. The difference between Hispanic and White teens on this measure is consistent with previous findings when it comes to frequent internet use.

YouTube stands out as the most common online platform teens use out of the platforms measured, with 95% saying they ever use this site or app. Majorities also say they use TikTok (67%), Instagram (62%) and Snapchat (59%). Instagram and Snapchat use has grown since asked about in 2014-15, when roughly half of teens said they used Instagram (52%) and about four-in-ten said they used Snapchat (41%).

The online platforms teens flock to differ slightly based on gender. Teen girls are more likely than teen boys to say they ever use TikTok, Instagram and Snapchat, while boys are more likely to use Twitch and Reddit. Boys also report using YouTube at higher rates than girls, although the vast majority of teens use this platform regardless of gender.

Older teens are more likely than younger teens to say they use each of the online platforms asked about except for YouTube and WhatsApp. Instagram is an especially notable example, with a majority of teens ages 15 to 17 (73%) saying they ever use Instagram, compared with 45% of teens ages 13 to 14 who say the same (a 28-point gap).

The success of your online courses depends on how well you market and promote them. Many course creators use traditional methods, such as email marketing or popular social media platforms like Instagram and Facebook.

For example, if you are selling an online course that helps new moms to stay healthy and get back in shape, you should create video content that speaks directly to your target audience (new moms, women with kids).

Many creators have multiple audiences as well. For example, if you are a copywriter and you teach marketers about writing better copy, but you also run a freelancing business where you write website copy for other businesses, then you need to target both your clients and your online course students by creating different videos for each of them.

Simply creating a TikTok account is not enough to grow your online course business. You need to start generating content! Depending on your audience (as we explained in the previous point), you will focus on one format rather than the others. Below are some ideas for Tiktok video content that course creators can start recording today:

This type of content is a fantastic way to grow your audience and improve trust and social proof. You can incentivize your current or past students to share their thoughts about your online courses by creating a TikTok video and sharing it on their accounts.

Your online courses are helping people achieve a specific result, a transformation in their lives. A great way to promote your business and add more social proof to your account is to share the achievements of your students and what changed before and after completing your course.

The best way to leverage TikTok influencer marketing is to find the right influencers: generally, the number of followers shouldn't be your only clue when picking the right person. Look out for people who treat similar topics and have the right audience for your online course.

If you are an online course creator and you want to learn about other marketing strategies outside of social media, make sure to check out this article from our blog: A Complete Guide on How to Promote Your Online Course and Boost Sales

TikTok has been shaking up the ecommerce and online shopping landscape in a big way. With its massive user base and addictive video format, it has become an attractive platform for businesses looking to reach new audiences and connect with customers in a more engaging way.

Word of mouth is still one of the most effective ways to market your business in 2021. A reported 84% of people trust their friends when it comes to product recommendations. This number shows the utmost importance of building a community of people around your brand who are willing to vouch for you and recommend your online courses to their friends.

Your community will help you create a group of superfans essentially. Those superfans are going to be the people who will be excited about every single online course you launch and every single business venture you create.

Online entrepreneurs know better than anyone else how quickly online platforms and social media apps come and go. Not that long ago, we had the short video app Vine, which was very popular with teens and got many social media stars famous. But it shut down, regardless of its popularity.

He shares valuable advice on making money on TikTok, starting a business, and being financially savvy. Those who watch his TikTok videos can click to his profile, which leads to his online courses that teach all those subjects more in-depth.

Jesse Young El is a creator who has been working 20 years professionally in the creative industry. He specializes in video production, content marketing, online courses and web design. On JesseYoungEl.com, he writes about the best tools for course creators and the strategies he is using in his own life and how they can be used to help others.

In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins.

This episode is brought to you by Outside Learn, a new online education hub loaded with instructional courses guided by best-in-class experts, like climber-filmmaker Jimmy Chin. See our growing list of offerings at learn.outsideonline.com.

My goal was to fill this hole that I saw in adventure content online, which is that it just felt so unattainable when I was watching it. And it felt like, well, that's stuff is cool, but either like, I can't do that because I'm not rugged enough or I'm not extreme enough. Or I don't feel like I want to go do those things because I'm not some super skinny woman in a bikini who's like lying on a log or like, I don't even see myself in that content at all.

Paddy: Shirtless or not, Ben has been getting a lot of online attention over the last two years. When Covid hit, Ben got laid off, so he picked up some gig work delivering for DoorDash. He had time on his hands which he filled with outdoor adventuring near his home. He was also spending time consuming videos on TikTok which he had downloaded just a few months previously. Then the old idea lightbulb started to glow.

The Outside Podcast is made possible by our Outside+ members. If you're already a member, thank you.. and be sure to check out Outside Learn, our new online education hub loaded with instructional courses guided by best-in-class-experts. Our growing list of offerings is at learn.outside.com.

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There may be some overlap between the pathophysiology of typical tics and functional tics. In general, the pathophysiology of typical tics has clear influence of genetic determinants and is thought to be driven by a combination of two mechanisms, including enhanced reinforcement of motor learning via abnormally enhanced dopamine pathways and disinhibition of the cortico-thalamo-cortical loops leading to motor overflow.23 Similar neural pathways have been postulated in association with functional neurologic disorders, where enhanced limbic-cortical activity may lead to reinforcement of abnormal motor patterns of movements and eventually lead to habituation of movement.23 Functional tics may additionally be modified by attention to tics, perception of whether or not movements are voluntary, skewed sense of agency over movements, and behavioral reinforcement.23 These modifiers, especially behavioral reinforcement, have become particularly relevant in the context of FTLBs seen recently. Observation of tics online via social media may lead to learning of this tic-like behavior and eventual habituation, which is discussed in more detail below.

The COVID-19 pandemic was initially postulated to impact tic symptoms through a variety of avenues, including anxiety related to the pandemic, confinement/quarantine, alterations in tics specific to the pandemic, and neurotropic effects of COVID-19.55 The neurotropic effects are now thought much less likely to contribute to tic symptoms, and indirect impacts of COVID-19 are more likely to modify tic symptoms. For example, fears related to the pandemic, changes in work or financial stability, poor health of loved ones, or restricted freedom due to quarantine may contribute to anxiety that can in turn lead to worsening of tics. Indeed, one study found that in parents of children with tics, 32% had a significant reduction in income and 17% experienced unexpected unemployment in both parents.18 On the other hand, some individuals reported improvements in their tics because quarantining or virtual school removed many of the triggers that usually lead to worse tics.18 Up to 87% of children with tics have reported participating in online learning at home during the pandemic, and aside from school activities, the most popular pastimes were playing video games (69%) and interacting on social media (54%).18 Finally, pandemic-specific tics such as coughing or throat clearing may become more troubling or lead to worse stigmatization given public fears of contamination and spread of viral disease.55 9af72c28ce