Product Description
The OneVisionPlus offline automatic image recognition technology makes product identification and position analysis fast, objective, repeatable and fun.
Used during Retail Execution (RX) visits by Scientific/Pharmaceutical Sales Representatives in Pharmaceutical outlets to validate product display effectiveness and compliance with commercial agreements and legal requirements or during Medical Informer visits to pharmacists or medics for samples disbursement.
Integration with CRM systems permits an efficient, compliant and objective visit experience for Representatives and Informers with a great user experience.
Technology
Core technology: Product recognition uses feature recognition and ML (machine learning) methods thus giving excellent speed, accuracy and precision, and tolerance of reflections and occlusions
UX: The user interface gives an intuitive user experience
Platform: IOS for use with iPads and iPhones (An Android version can be delivered for specific projects)
Tools: Our Benchmarking toolkit enables objective evaluation for setup parameter optimisation
BI: Analytics tool for subsequent understanding of results
Integrations: completed with partners and customer systems
The OneVisionPlus suite
is comprised of
- Product Functional Modules, packaged in Mobile Apps
- a Core Computer Vision component (OneVision+ Engine) which is the same for all the modules
This design is so that we can rapidly design and produce new or enhanced Product Modules for new requirements or ideas, and run research and development programs for major evolutions.
The user experience
(depends on the App version and objective)
- the user points the device (just like taking a normal photo), takes an image of the shelves, displays, or samples, and the powerful offline computer (on the local iPad, not on a remote server) immediately analyses the pixels in the image to find matches in a library thus identifying items (products, tags, promos, or display objects). This returns data on the identity and position of the objects which is transformed into KPIs about the 2D environment of the image.
- A 2D image layer highlights what has been identified superimposed on the image
- In the RX version
this permits the user to interact and play with the results on the screen.
multiple image recognitions sum to give KPIs for the required target spaces.
- Summary results of display conformity and compliance are presented directly to the user
- Whenever connectivity is available, the user can synchronise data with the backend system in receipt or transmission.
- Further analysis tools are provided from the backend
Advantages for the user
Time efficient method for Store Check and Samples management, permits time for discussions and interactions during the visit
SMART evaluation (Specific, Measurable, Assignable, Realistic, Time-related)
Meaningful Analytics
All immediate, offline, with no dependence on connectivity