SEO & SEM

FROM START-UPS TO FORTUNE 500 COMPANIES, WE WORK WITH BRANDS TO GROW THEIR REVENUE

Why are SEO services important to your business?

The aim of SEO is to boost your website’s position on the search engine results pages (SERP), thereby attracting more visitors and potential business opportunities to your site. In essence, the higher your site ranks, the broader your audience reach, and the greater your sales potential!

ADVANTAGE 1

Brand Building

Our client data shows that even if you're the top Google Ad, your click-through rate (CTR) might not exceed 7%. However, if you rank first on Google's organic search results, your CTR can soar to 39%! Higher visibility in organic search results can lead to greater brand recognition as more users notice and remember your website.

ADVANTAGE 2

Complementary Advertising

SEO provides valuable data on user search behavior and preferences, which can be leveraged for targeted advertising and retargeting campaigns.

ADVANTAGE 3

Cost Reduction

Firstly, SEO can drive organic traffic to your website, which can reduce your reliance on paid traffic. As a result, you can allocate fewer resources to advertising. Secondly, a key aspect of SEO services involves optimizing your website's content, which can improve your ads' Quality Score (a critical metric used by Google to determine ad costs).

SEARCH ENGINE MARKETING

BRING YOUR CUSTOMERS TO YOU

SEM Process And Strategy

Campaign Strategy

Set up your SEM campaigns on Google Adwords, Bing Ads, YouTube and other search engines. Define campaign goals, create conversion tracking in Google Analytics, geo-target your campaigns and drive targeted traffic to your website at the lowest cost-per-click possible.

Keyword Research

Find low-cost, high-converting keywords that your customers regularly use to find your business online. Set budgets, manage pay-per-click (PPC) keyword bids, and keyword match types to maximize your share of voice on the best performing search phrases.

Tracking & Tools

Set up campaign conversion and revenue tracking in Google Analytics, as well as other third-party tools, to get real-time data for optimization. Create dashboard reports to pull API data from various tools and platforms and continuously optimize existing campaigns for maximum ROI.