I help brands and organizations around the world make sense of digital culture, build smarter social strategies, and create content that earns attention across platforms.
My name is Omer, and I am a digital strategist who loves helping brands, campaigns, creators, and organizations show up online in ways that feel smart, creative, and actually worth people’s attention. My work spans social strategy, creator and influencer programs, content systems, audience insights, and narrative analysis, with high-level agency experience across advocacy, health, corporate, nonprofit, and sports spaces.
I also come at this from the creator side, having built viral YouTube channels from scratch that have reached millions of views, so I know firsthand how much the right hook, format, timing, and story can matter. That mix of strategy and creator instinct is what drives my work. I’m always thinking about both sides of the equation: what an organization needs to say and what people will actually stop for, watch, share, and remember.
My goal is simple: to help you make your digital presence smarter, sharper, and above all, more real.