I am Ademiju Oluwatosin, currently completing my internship at Datafied Academy, where I work at the intersection of sales, marketing, and data analytics. 

I analyze customer and sales data to understand who buys, who converts, who churns, and what drives revenue growth. 

My work involves using tools such as SQL and Python to perform customer segmentation, conversion analysis, A/B testing, sales forecasting, and CRM optimization. 

Rather than focusing only on dashboards or ad metrics, I approach analysis from a business and revenue perspective: measuring performance through metrics like cost per acquisition (CPA), customer lifetime value (CLV), churn rate, and conversion efficiency. 

My goal is to support data-driven decisions that improve sales performance, customer retention, and overall business profitability by turning raw data into clear, actionable insights. 

Education

Federal university of Technology Owerri.

Licenses & Certification

• Google Data Analytics Professional Certificate (v2) -Coursera (Issued on June 2025).

• Get started using Google Analytics - United Latino Students Association  (Issued on Nov 2025)

• Certification of completion - Datafied academy (issued on November 2025)