One thing that does not go unnoticed in every Disney wait line is the exquisite attention to detail and theming. One factor that greatly influenced our mood and patience is the visible space around us. What you have to keep your eyes entertained is what will also keep your mind entertained. All of the lines at Disney are carefully themed after the attraction, and include fun "Easter Eggs", or clues, that hold fun facts about the history of the ride. This mental challenge is also a tactic that Disney will you to keep you stimulated and engaged.
A new approach that Disney is taking with their attractions is adding a "pre-show" before the ride. The idea is that the pre-show gives you a taste of what is to come, and makes you feel like you are getting closer to boarding the attraction. This strategy helps to break up the line and waiting process both physically and mentally. This strategy incorporates the dual-task paradigm, as you are walking and watching something at the same time.
While not all rides have this feature, select rides at Disney have a signature scent or smell that guests can associate with the ride. This is a unique approach to stimulating your brain to become excited about the ride, and to draw an emotional connection to the ride. What you'll see above is a candle that has been made from the signature scent for Disney's Flight of Passage attraction at Animal Kingdom Park.