Meta Ad Campaigns for Lyfmate Limited
Meta Ad Campaigns for Lyfmate Limited
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S8 Smart Finder Campaign
S8 Smart Finder Campaign
The objective of this campaign is to drive sales of the S8 Smart Finder for Lyfmate Limited.
To accomplish this objective, I conducted market research and social listening to understand the problems that customers' pain points as they relate to the product and how they are talking about it online.
I used this insight to craft an irresistible Facebook advertising. The outcome is an average ROAS of 11.3.
Windshield Repair Kit Campaign
Windshield Repair Kit Campaign
The objective of this campaign is to drive sales of windscreen repair kits for Lyfmate Limited.
To accomplish this objective, I conducted market research and social listening to understand the problems that customers have as they relate to the product and how they are talking about it online.
I used this insight to craft an irresistible Facebook advertisement. The outcome is an average ROAS of 11.5.
Creative designs for Repair Kit Ad Campaign
Creative designs for Repair Kit Ad Campaign
Ad copies for Repair Kit Ad Campaign
Ad copies for Repair Kit Ad Campaign
Meta Ads Campaign for Centenum Health
Meta Ads Campaign for Centenum Health
My task for Centenum Health was to conceive, plan and implement a digital strategy to reach pregnant women online in order to sell the brand's products.
I conducted extensive research by listening to online conversations around pregnancy and meal planning to uncover the customers' pain points. I used the insights gleaned to craft the following marketing messages.
Additionally, I worked with the designer to create creative assets that would evoke the right emotions to drive action. I ran creative A/B tests to find the best messaging angle. 6 conversions were recorded over 9 days of testing with an ad spend of about $75.
Ad Copies for Centenum Health
Ad Copies for Centenum Health
Buyer Persona for Centenum Health
Buyer Persona for Centenum Health
Meta Ads Campaign for Centenum Prop.
Meta Ads Campaign for Centenum Prop.
My task for Centenum Prop was similar to that of Centenum Health. To conceive, plan and implement a digital strategy to reach real estate buyers online in order to generate leads for the company's products.
I conducted extensive research by listening to online conversations around real estate investment to uncover the customers' pain points. Developed buyer personas and used the insights gleaned to craft the following marketing messages.
I worked with the designer to create the creatives that would evoke the right emotions to drive action. Over 200 leads were generated with an ad spend of about $300.
Ad Copies for Centenum Prop.
Ad Copies for Centenum Prop.
Meta Ad Copy for Pearmonie
Meta Ad Copy for Pearmonie
At Pearmonie, I worked directly with the growth manager as a growth intern, where I led the team's effort to drive awareness for the Pearmonie App. I conducted customer research to uncover the customers' pain points. I used the insights gathered to craft a marketing message that resonated with potential customers. This effort directly contributed to the addition of over 2000 new Instagram followers for the brand.
Ad copy for Pearmonie Awareness Campaign
Ad copy for Pearmonie Awareness Campaign
Blog article for Pearmonie
Blog article for Pearmonie
December 2022 Content Calendar for Pearmonie
December 2022 Content Calendar for Pearmonie
Meta Ads Campaign for Cyra Clothings
Meta Ads Campaign for Cyra Clothings
Cyra Clothings approached me because they wanted to improve their enrollment numbers. So they asked me to design and implement a marketing strategy to achieve this objective.
I interviewed some of their former students to understand their motivations for taking the course and their aspirations upon completion. I used the insights gained to craft a marketing message.
Next, I recorded a short video course which I used as a lead magnet. We ran a social media ads campaign that pulled over 2000+ leads with an ad spend under $100. The result was a 157% increase in enrollment over the previous year in just 9months. Revenue also went up by 200% within the same period.
Social media ad banner promoting an online fashion course (Corsetry Master Class).
Social media banner promoting a lead magnet (free trousers master class)
Social media ad banner promoting a lead magnet (free trousers master class)
A screenshot of the ad results page for one of the ads I ran for the Free Trousers Master Class
A screenshot of the ad results page for one of the ads I ran for the Free Trousers Master Class
A screenshot of the ad results page for one of the ads I ran for the Free Trousers Master Class
A screenshot of the ad results page for one of the ads I ran for the Free Trousers Master Class
A screenshot of the ad results page for one of the ads I ran for the Free Trousers Master Class
A screenshot of the ad results page for one of the ads for Corsetry Master Class
Sales Letter for Cyra Clothings
Sales Letter for Cyra Clothings
Social Media Management for Myingredients.com.ng
Social Media Management for Myingredients.com.ng
I took the company from zero awareness to over 2000 Instagram followers within 2 years on a very limited budget. We served 2000+ households with a customer retention rate of over 92%.
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