顏惠芸 YEN HUI-YUN
中國文化大學廣告學系 教授
Professor, Department of Advertising, Chinese Culture University
學術與實務並行的創作者,長年以跨域方法連結在地文化與品牌策略,專長情感設計、文化創意與多媒體互動。善用數據與敘事驅動設計,曾提出情感設計測量模型與品牌需求量表,並以文化人因視角實作場域敘事與互動介面。擅長在可控與不可控(技術、情境、受眾)之間尋找設計的生成邏輯,重視公共參與與永續,並持續發展沉浸式互動與AI共創實驗;以研究、教學與創作實務相互滾動,推動設計驅動創新,提升文化資產的可見度與社會影響,強調以人為本的設計倫理與多元文化視角。
Yen Hui-Yun is a cross-disciplinary scholar and practitioner specializing in emotional design, cultural creativity, and multimedia interaction. Her research integrates local culture with brand strategies through data-driven and narrative approaches. She has developed models for emotional design and brand demand, and applies cultural human factors to spatial storytelling and interactive interfaces. Emphasizing public engagement and sustainability, she explores immersive experiences and AI co-creation. By interweaving research, teaching, and practice, she advances design-driven innovation, enhances the visibility of cultural assets, and upholds human-centered ethics and multicultural perspectives.
近期五項榮譽
2025,114年度流通商務全國AI短影音競賽 — 第二名 指導老師
2023,全國大專校院 OTOP 地方特色產業故事化行銷競賽 — 最佳創意獎 指導老師
2022,全國大專校院 OTOP 地方特色產業故事化行銷競賽 — 行銷企劃組銀獎 指導老師
2020,連續三年科技部計畫研究獎勵
2018,中國文化大學 — 教師教學創新獎
2025|National AI Short Video Competition in Commerce — 2nd Place (Advisor)
2023|National OTOP Storytelling Marketing Competition for Local Industries — Best Creativity Award (Advisor)
2022|National OTOP Storytelling Marketing Competition for Local Industries — Silver Award in Marketing Planning (Advisor)
2020|Ministry of Science and Technology — Research Grant Award for Three Consecutive Years
2018|Chinese Culture University — Teaching Innovation Award