E. Shin Oblander

About Me:

  • I am a 5th year PhD candidate and adjunct instructor in the Marketing division of Columbia Business School. I will be on the academic job market in 2023-2024.

  • I am an empirical methodologist focusing on statistical and econometric methods. In my prior work, I develop methods for selection correction and causal inference with customer base panel data. Currently, I am working on projects based around representation learning methods for unstructured data and empirical modeling of boundedly rational behavior.

  • My research has been published in Marketing Science and I am in the top 1.5% of authors on SSRN by downloads. My work has been featured in news outlets such as the Wall Street Journal and New York Magazine.

  • My name, Shin, is pronounced like "sheen" but with the "ee" shortened. My pronouns are they/them.

Curriculum Vitae:

  • See my most current CV here.

Contact Info:


I am currently a 5th year doctoral candidate in quantitative marketing at Columbia Business School. Prior to graduate school, I completed my undergraduate degree at the Wharton School of the University of Pennsylvania, where I studied statistics and actuarial science.

  • PhD Marketing (Quantitative track), Graduate School of Business, Columbia University (August 2018 - Present)

    • MPhil Marketing conferred February 2021

    • Advisors: Asim Ansari and Oded Netzer

    • Fellowships: Provost Diversity Fellow, Lead Teaching Fellow, Deming Center Doctoral Fellow, Amanda and Harold J Rudolph Doctoral Fellow

    • Adjunct instructor for MS in Marketing Science course "Statistical Modeling and Decision Making"

    • GPA 10.62/11.00

  • BS Economics, The Wharton School of the University of Pennsylvania (August 2013 – May 2018)

    • Honors: Summa Cum Laude, Dean's Award for Excellence, Dean's List 2013-2018

    • Concentrations: Statistics and Actuarial Science

    • Minors: Mathematics and Japanese Studies

    • GPA 3.95/4.00

  • Exchange Student, Faculty of Economics at Hitotsubashi University (March 2017 – August 2017)

    • GPA 4.30/4.30


I come from a customer relationship management (CRM) background, and much of my early work has been inspired by this perspective, developing methodologies for data fusion, selection correction, and causal inference in customer base analysis settings. More generally, I am interested in developing methodologies that allow for the analysis of complex and/or non-standard data structures, such as representation learning methods for unstructured data.

Recently, I am also interested in competitive video games (e-sports) as an empirical context to study strategic human behavior. Currently, I am studying strategy formation in an e-sports context, modeling how players learn about and react to the strategies used by other players and how the "metagame" of players' strategies evolves over time.

Working Papers

Published and Forthcoming Papers

  • McCarthy, Daniel Minh; Oblander, Elliot Shin (2021). "Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis." Marketing Science, 40(3), 459-480.

  • Oblander, Elliot Shin; Gupta, Sunil; Mela, Carl F.; Winer, Russell S.; Lehmann, Donald R. (2020). "The Past, Present, and Future of Customer Management." Marketing Letters, 31(2), 125-136.

  • Oblander, Elliot; Park, Sojung Carol; Lemaire, Jean (2016). "The Cost of High Suicide Rates in Japan and the Republic of Korea: Reduced Life Expectancies." Asia-Pacific Population Journal, 31(2), 21-44.


Beyond research, I am passionate about teaching and pedagogy, striving to make technical quantitative content accessible to students. To my knowledge, I am the first PhD student at Columbia Business School to develop and teach their own credit-bearing course: in 2020, I developed and taught a new course on probability theory and statistical estimation, called Statistical Modeling and Decision Making, as part of the core curriculum for the MS in Marketing Science program; I have continued to teach this course in 2021 and 2022. I have taken extensive training on evidence-based pedagogy and inclusive teaching practices through Columbia's Center for Teaching and Learning and was the first Lead Teaching Fellow from the business school.

Instruction (Columbia Business School)

  • Fall 2020, Fall 2021, Fall 2022: Statistical Modeling and Decision Making

    • Columbia Business School MS in Marketing Science course

    • Instructor rating: 4.7/5 (2020), 4.6/5 (2021), 4.4/5 (2022)

    • Some cherry-picked comments from past students:

      • "The passion and love you put into teaching and research are just inspirational, and you always find a way to make complex concepts accessible."

      • "[Shin] was helpful and always knew the answer to literally every question someone asked."

      • "Hands down one of the best stats teachers."

Teaching Assistantships (Columbia Business School)

  • Fall 2021, Fall 2022: Analytics in Action, Professors Daniel Guetta and Brett Martin

    • MBA course

  • Spring 2022: Customer Management, Professor Kinshuk Jerath

    • MS course

  • Fall 2021: Applied Multivariate Statistics, Professor Kamel Jedidi

    • MS/PhD course

  • Spring 2021: Pricing Strategies, Professor Asim Ansari

    • MS course

Teaching Assistantships (The Wharton School)

  • Spring 2016, Summer 2016, Spring 2017, Summer 2017, Fall 2017, and Spring 2018: Applied Probability Models in Marketing, Professor Peter Fader

    • Spring 2016, Spring 2017, and Spring 2018: Undergraduate/MBA cross-listed course

    • Summer 2016, Summer 2017, and Fall 2017: Executive MBA course

  • Fall 2015: Risk Management, Professor Gregory Nini

    • Undergraduate/MBA cross-listed course

Fellowships, Scholarships, and Awards

  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2022.

  • MSI Research Grant (for Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19), 2021.

  • Deming Center Doctoral Fellow, 2020-2021.

  • Columbia Business School Amanda and Harold J Rudolph Fellow, 2020-2021.

  • Columbia University Center for Teaching and Learning (CTL) Lead Teaching Fellow (LTF), 2020-2021.

  • ISMS Doctoral Consortium Fellow, 2019.

  • Marketing Strategy Meets Wall Street Conference's Best Paper Award (for Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis), 2019.

  • Columbia University Provost Diversity Fellow, 2018.

Other fun facts

  • The header picture has nothing to do with my research; I just think trains look cool. I did, however, take the photo at 125th Street Station, right by the CBS campus. Credit for the profile picture goes to the multi-talented Yu Ding, taken during Columbia Marketing Camp 2022.

  • I am an avid urbanist and transit enthusiast, and I like trainspotting in my free time. This video explaining the Tokyo area rail network heavily features footage shot by me!

  • I am a fan of Harajuku street fashion and try to incorporate elements of it into my own style. I sporadically post my outfits on my Instagram.

  • My name is written as 森 in Japanese, meaning "forest."

  • Sometimes I like to make satirical redesigns of school logos, such as my proposed rebranding for CBS below (somehow the school hasn't decided to adopt it yet). I made similar redesigns for Penn and Wharton.