E. Shin Oblander

About Me:

Curriculum Vitae:

Contact Info:


I am currently a 5th year doctoral candidate in quantitative marketing at Columbia Business School. Prior to graduate school, I completed my undergraduate degree at the Wharton School of the University of Pennsylvania, where I studied statistics and actuarial science.


I come from a customer relationship management (CRM) background, and much of my early work has been inspired by this perspective, developing methodologies for data fusion, selection correction, and causal inference in customer base analysis settings. More generally, I am interested in developing methodologies that allow for the analysis of complex and/or non-standard data structures, such as representation learning methods for unstructured data.

Recently, I am also interested in competitive video games (e-sports) as an empirical context to study strategic human behavior. Currently, I am studying strategy formation in an e-sports context, modeling how players learn about and react to the strategies used by other players and how the "metagame" of players' strategies evolves over time.

Working Papers

Published and Forthcoming Papers


Beyond research, I am passionate about teaching and pedagogy, striving to make technical quantitative content accessible to students. To my knowledge, I am the first PhD student at Columbia Business School to develop and teach their own credit-bearing course: in 2020, I developed and taught a new course on probability theory and statistical estimation, called Statistical Modeling and Decision Making, as part of the core curriculum for the MS in Marketing Science program; I have continued to teach this course in 2021 and 2022. I have taken extensive training on evidence-based pedagogy and inclusive teaching practices through Columbia's Center for Teaching and Learning and was the first Lead Teaching Fellow from the business school.

Instruction (Columbia Business School)

Teaching Assistantships (Columbia Business School)

Teaching Assistantships (The Wharton School)

Fellowships, Scholarships, and Awards

Other fun facts