Which of the following is characteristic of PPC?

The term PPC (pay-per-click) refers to a form of search engine advertising where advertisers pay a fee each time one of their ads is clicked by a user. There are several characteristics that are associated with PPC advertising, including

1.Ad placement: PPC ads are typically displayed at the top and bottom of search engine results pages (SERPs), and sometimes in other areas of the page as well. The exact placement of an ad is determined by a number of factors, including the ad’s bid amount and quality score.

2.Keyword targeting: PPC ads are typically triggered by specific keywords that advertisers select. When a user searches for a keyword that matches an advertiser’s selected keywords, their ad may appear in the search results.

3.Bid amounts: Advertisers must bid on keywords in order to compete for ad placement. The amount they are willing to pay per click (i.e. their bid) determines how much exposure their ad will receive.

4.Quality score: Search engines assign a quality score to each PPC ad, based on a variety of factors including ad relevance, landing page quality, and historical performance. Ads with higher quality scores may receive more exposure and a lower cost-per-click than ads with lower quality scores.

5.Cost-per-click: As the name suggests, advertisers are charged for each click on their ad. The cost-per-click (CPC) varies depending on a number of factors, including the ad’s bid amount and quality score.

6.Ad content: PPC ads typically consist of a headline, description, and display URL. Advertisers must craft compelling ad copy that encourages users to click on their ad.

7.Targeting options: In addition to keyword targeting, PPC advertising offers a range of targeting options, including geographic targeting, device targeting, and audience targeting.

Overall, PPC advertising can be an effective way for businesses to reach potential customers online. By carefully selecting keywords, crafting compelling ad copy, and targeting the right audience, advertisers can drive traffic to their website and generate leads or sales. However, it is important to carefully monitor and optimize PPC campaigns to ensure they are delivering a positive return on investment.

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