Bellabeat Data Analytics Case Study

Leveraging Smart-Device Usage Insights to Drive Growth

BUSINESS TASK:      Analyze smart-device usage data to identify customer usage trends and insights that can inform Bellabeat's      marketing strategy and reveal opportunities for growth.

PRODUCT FOCUS:  Bellabeat Classic Wellness Tracker

DATA SOURCE:     Fitbit Fitness Tracker Data

DATA LICENSE:    CC0: Public Domain dataset made available through Mobius.