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However this is history, today overseas markets bring in more advertising revenue than the United States for Facebook Inc, amounting to 51 percent of global ad sales in the first quarter, with growth in Asia the fastest in the world at 57 percent, company executives told Reuters.

The Asia Pacific region is ahead of developed countries and a focus for Facebook. Over the years, to overcome the problems of emerging markets, Facebook has introduced quite a few products that have sparked interest among advertisers.

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Facebook has been chasing consumers in developing markets now for years and recently it was reported that Facebook Lite will give advertisers greater access to consumers in developing regions across Asia, especially in India and Indonesia.

Facebook is now planning to expand the ad feature to other emerging markets where roughly 7 out of every 10 people in countries like India, Brazil, Indonesia, Mexico, South Africa and Nigeria, use far simpler devices like feature phones to access the Internet.

In contrast, Facebook and Google offer easy-to-use entry solutions to marketers interested in automated media buying. Anyone with a credit card can run a targeted campaign on Facebook or Google AdWords. Google and Facebook tend to be the first platforms media buyers trial when they want to learn more about programmatic solutions.

Facebook and Google account for most digital ad spending. However, they seem far from untouchable and there other strong contenders can compete with the two advertising behemoths, such as Amazon, Snap, Twitter and Verizon/Oath. Many market observers even expect that Amazon could, in the long run, become more relevant than Google because of its rich ecommerce data, internet product experience and deep pockets.

Whatever the market constellations may be in a few years, consolidation toward a few market leaders would be in line with the natural development of most industries. In my first AdExchanger piece two years ago, I wrote about the Rule of Three, which dictates that when fragmented markets mature, most end up with three major competitors and several niche specialists.

With regard to digital advertising, we need to distinguish between search and display marketing. Search ad allocations are mainly driven by user preferences for online search engines. Considering display advertising alone, Google and Facebook have an estimated combined share of 51.3%, whereby Facebook is the market leader with approximately 39.1%.

In summary, there are plausible reasons for the continuous growth of Google and Facebook, and strong industry consolidation appears to be ordinary market evolution. While a duopoly is not uncommon, most industries advance toward three major competitors, and there are compelling theoretical reasons for this. A structure with three dominating key players can be seen as optimal as it resembles a tripod that stabilizes an industry and protects against hypercompetition and collusion, according to Jagdish Sheth and Rajendra Sisodia, the authors of the Rule of Three.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

Now live in HubSpot - social users can directly schedule and publish content to Instagram. It's on of many powerful, HubSpot built, Facebook integrations. These integrations are part of a larger product investment from HubSpot in Facebook and has earned us recognition from Facebook as an official marketing partner.

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Each week, I'm ranking the biggest companies that trade on U.S. exchanges based on their size (market capitalization), momentum (total return over the past year), and recent news. Before we get to the rankings, a quick word on a major player.

China's leading online marketplace was treated to dueling analyst notes. Baird lowered its estimates for Alibaba on Tuesday, pointing to the deceleration of online sales in China given its slowing economy. Rob Sanderson at MKM Partners followed with a rosier outlook later in the week, arguing that margin pressure will reverse this year. He continues to tag Alibaba as his top pick among the megacap stocks. Both analysts do have bullish ratings on the stock, but their price targets are $67 apart.

A Berkshire Hathaway subsidiary hoping to produce lithium for batteries has come under fire. A Financial Times report raised some doubts about the technological process in extracting lithium from California geothermal wells. Berkshire Hathaway's market cap also dipped below $500 billion.

All eyes will be on Apple when it reports its fiscal first-quarter results on Tuesday. Apple has already confirmed that iPhone sales were sluggish during the holiday-containing quarter, and the stock continues to trade lower over the past year. Wall Street's views are mixed ahead of the numbers. William Power at Baird is cautious, arguing that the consensus estimates may still be too high given the continuing challenges in China and even its home market. Katy Huberty at Morgan Stanley thinks the pessimism is running thick, giving Apple a lower bar to clear in impressing investors on Tuesday.

Mr. Softy is on top again. It's overtaken Amazon in market cap since last week, and while its trailing return is slightly less, we continue to reward momentum here. On the downside, Bing suffered a brief hiccup in China, leaving the online search engine inaccessible earlier in the week.

Toyota revs its way back onto our list this week. It is the world's most valuable automaker by market cap, and it's the only car manufacturer on the list despite its negative return over the past year.

Comcast is one of the most valuable companies not on the list, as its $162.8 billion market cap is undermined by the stock's 15% slide over the past year. The stock moved higher following Wednesday's encouraging financial report. If the company is able to keep the momentum going, it wouldn't be a surprise if Comcast claws its way back on to the list.

"Current market conditions and concerns about economic conditions in Europe do not support completing an initial public offering at what we believe to be an appropriate valuation at this time," Fender CEO Larry E. Thomas said in a statement.

Created in 2004, Facebook has become one of the dominant social media services, and one of the first to successfully integrate targeted marketing for business advertising. With over 1 billion users who have willingly shared information about themselves (like their age, location, likes, education, and other status data), a small business that uses Facebook for marketing is all but guaranteed their message will reach their target audience.

Almost everyone uses Facebook at least once a day. The most popular social media platform in the world, Facebook boasts 2.91 billion active monthly users. For a business, reaching just a tiny percentage of these users can make a huge difference to the bottom line. But Facebook marketing is not as easy as it seems. Here are some reasons why you should hire a reputable Facebook marketing agency to get the best results from your Facebook marketing campaign.

Many brands are still stuck doing traditional marketing and basic search engine optimization (SEO) without expanding their efforts into social media marketing. This means that you have the perfect opportunity to improve your brand visibility and gain a share of their market. With Facebook ads reaching 63.7 percent of Americans over 13 years old, an effective Facebook marketing campaign can give you a powerful edge over the competition.

As a leader in your company, your time is better spent on important responsibilities such as strategy and financial control. It can take a large amount of your valuable time to understand the nitty-gritty of Facebook marketing. You would not study plumbing just to fix a pipe in your office and the same principle applies to social media marketing. Delegate the creation and management of your Facebook campaigns to marketing professionals so that you can focus on business growth.

You may think that hiring an in-house marketer may be more affordable than hiring an agency. According to Salary.com, the average salary for a digital marketing specialist in the United States is $59,466. And this is for just one member of staff. If you want to build a digital marketing team that is as capable as an agency team, you will have to hire several talents. Furthermore, you will have to factor in the cost of training your employees to keep them updated with the latest marketing trends.

When you engage a reputable marketing agency, they will come with a proven track record. Agencies will be able to provide information about previous clients and case studies on how they have helped other businesses achieve their marketing goals. This way, you will know that you are not just paying for empty promises. Extensive experience working with various clients from a range of industries will also help marketing agencies to better tailor their campaigns for your audience.

Most quality agencies will provide weekly and monthly reports to keep you informed about the progress of your Facebook marketing campaign. Reports typically include information such as ad spend, click-through rates (CTR), most successful ads, viewer demographics, delivery frequency, and more. With this, you can calculate your return on investment and decide if an ad campaign is meeting your marketing or conversion objectives. 006ab0faaa